Facebook buys Face.com, a face recognition technology startup

Advertisement
By Agence France-Presse | Updated: 18 June 2012 23:19 IST
Facebook on Monday said it has bought a startup specializing in software that lets computers recognize people's faces in digital images.

It was not disclosed how much the leading social network paid for Face.com or what its plans are for the company.

"People who use Facebook enjoy sharing photos and memories with their friends, and Face.com's technology has helped to provide the best photo experience," a Facebook spokesman said in response to an AFP inquiry.

Advertisement

"This transaction simply brings a world-class team and a long-time technology vendor in house."

Face.com announced the acquisition in a blog post that heavily hinted the company's talents would be put to work for Facebook on smartphones, and cameras which are commonly used to snap pictures and post them to the social network.

Advertisement

"Like our friends at Facebook, we think that mobile is a critical part of people's lives as they both create and consume content, and share content with their social graph," Face.com said in the blog post.

"By working with Facebook directly, and joining their team, we'll have more opportunities to build amazing products that will be employed by consumers."

Advertisement

Facebook has made a priority of staying connected with its members who are increasingly using smartphones or tablets to interact with the service, but has yet to show how it plans to make money from the lifestyle shift.

In recent months, Facebook spent a billion dollars on the startup behind photo-sharing application Instagram and an undisclosed amount of money on "social discovery" startup Glancee.

Advertisement

Glancee founders behind the smartphone application for finding like-minded people nearby joined the Facebook team in what was seen as a talent grab by the Menlo Park, California-based social network.

Face.com promised to continue working with developers that use the company's technology in their applications.

 

Get your daily dose of tech news, reviews, and insights, in under 80 characters on Gadgets 360 Turbo. Connect with fellow tech lovers on our Forum. Follow us on X, Facebook, WhatsApp, Threads and Google News for instant updates. Catch all the action on our YouTube channel.

Further reading: Face.com, Facebook, social network
Advertisement

Related Stories

Popular Mobile Brands
  1. Here's Our First Look of the Nothing Phone 4b 'RCB Edition' Variant
  2. iPhone 18 Pro Max Might Arrive With Apple's Biggest Battery Yet
  3. Garmin Forerunner 70, Forerunner 170, Forerunner 170 Music Debut in India
  4. DJI Mic Mini 2S Launched With 32-Bit Float Recording, AI Noise Cancellation
  5. Vivo X500 Camera Details Surface Online After X500 Pro Max Leaks
  6. Huion's 2026 India Lineup Defines Next-Gen Creativity
  7. Amazon Prime Day Sale: Early Deals on Smartphones From Top Brands Revealed
  8. Flipkart GOAT Sale: Top Early Deals on Smartphones, Tablets and More
  1. Sony Reportedly Restructures Disc Factory After Announcing End of Physical Game Discs on PlayStation
  2. Redmi 17 5G NCC, SIRIM Certification Listings Reportedly Reveal Battery and Charging Details
  3. Samsung Galaxy S27, Galaxy S27+ Said to Feature 'Privacy Display'; Ultra Model Might Get Selfie Camera Upgrade
  4. Asus Vivobook 15 (2026) With Intel Core 5 Series 3 CPU Launched in India: Price, Features
  5. Bitcoin Climbs Above $61,600 as Weak US Jobs Data Boosts Crypto Investor Sentiment
  6. iPhone 18 Pro Max Might Arrive With Apple's Biggest Smartphone Battery to Date, Latest Leak Suggests
  7. Vivo X500 Camera Specifications Leaked; 64-Megapixel Periscope Telephoto Camera Tipped
  8. Lenovo Legion Y700 AI Tablet Confirmed to Launch in August; Company Teases Gaming Tablet's Design
  9. iPhone 18 Pro to Feature Apple's C2 Modem Globally, Qualcomm Chip in the US: Report
  10. Xbox Will Reportedly Allow Users to Digitise Physical Games, Ship Project Helix Without Disc Drive
Download Our Apps
Available in Hindi
© Copyright Red Pixels Ventures Limited 2026. All rights reserved.