Facebook buys Face.com, a face recognition technology startup

Advertisement
By Agence France-Presse | Updated: 18 June 2012 23:19 IST
Facebook on Monday said it has bought a startup specializing in software that lets computers recognize people's faces in digital images.

It was not disclosed how much the leading social network paid for Face.com or what its plans are for the company.

"People who use Facebook enjoy sharing photos and memories with their friends, and Face.com's technology has helped to provide the best photo experience," a Facebook spokesman said in response to an AFP inquiry.

"This transaction simply brings a world-class team and a long-time technology vendor in house."

Face.com announced the acquisition in a blog post that heavily hinted the company's talents would be put to work for Facebook on smartphones, and cameras which are commonly used to snap pictures and post them to the social network.

Advertisement

"Like our friends at Facebook, we think that mobile is a critical part of people's lives as they both create and consume content, and share content with their social graph," Face.com said in the blog post.

"By working with Facebook directly, and joining their team, we'll have more opportunities to build amazing products that will be employed by consumers."

Advertisement

Facebook has made a priority of staying connected with its members who are increasingly using smartphones or tablets to interact with the service, but has yet to show how it plans to make money from the lifestyle shift.

In recent months, Facebook spent a billion dollars on the startup behind photo-sharing application Instagram and an undisclosed amount of money on "social discovery" startup Glancee.

Advertisement

Glancee founders behind the smartphone application for finding like-minded people nearby joined the Facebook team in what was seen as a talent grab by the Menlo Park, California-based social network.

Face.com promised to continue working with developers that use the company's technology in their applications.

 

Get your daily dose of tech news, reviews, and insights, in under 80 characters on Gadgets 360 Turbo. Connect with fellow tech lovers on our Forum. Follow us on X, Facebook, WhatsApp, Threads and Google News for instant updates. Catch all the action on our YouTube channel.

Further reading: Face.com, Facebook, social network
Advertisement

Related Stories

Popular Mobile Brands
  1. Poco, Oppo Raise Prices of These Smartphones in India: See New Prices
  2. Redmi Note 17 Series is All Set to Launch Globally on This Date
  3. Apple May Have Just Shown How Its Camera-Equipped AirPods Will Work
  4. Jio Prime Membership Re-Launched in India With These Benefits
  5. Lava Virat V1 5G Review: Not Just a Budget Phone
  6. Anthropic Reveals How Claude Will Watermark AI-Generated Text
  7. These Vivo Y Series Phone Are Now More Expensive in India
  8. Here's When the Xiaomi 18 Could Launch in China
  1. Apple’s AirPods With Built-In Cameras Spotted in macOS Video; Visual Intelligence Features Teased
  2. Claude Text Watermark Explained: How Anthropic Will Detect AI Content
  3. Samsung Galaxy S26 FE Leaked Hands-on Video Showcases Design
  4. Epic Games Store Confirmed to Get Official Linux Support Soon
  5. Israel’s Bits of Gold Suffers Data Breach Affecting 200,000 Customers
  6. BitMart Users Demand Answers Over Withdrawal Issues, Unpaid Salaries Ahead of August 19 Deadline
  7. Google Pixel 11 Ads Reportedly Reveal Mysterious Fitbit-Like Fitness Tracker
  8. Boltt Ace 5G, Evo 4G Battery, Display Details Teased Just Days Ahead of Launch
  9. Jio Prime Membership Relaunched in India: Tariff Certainty, Cashback Vouchers, and More Benefits
  10. Samsung Plans to Launch Five Foldable Phones Next Year, Including Galaxy Z TriFold 2, Galaxy Fold 9 Series: Report
Download Our Apps
Available in Hindi
© Copyright Red Pixels Ventures Limited 2026. All rights reserved.