L!VE LED TVs Launched in India, Starting at Rs. 7,990

Looking to shake up the television market and offer buyers a truly affordable alternative, L!VE has launched two budget televisions in India. The 24-inch model will be priced at Rs. 7,990, while the 32-inch model will cost Rs. 9,990. Both models will be available through L!VE's reseller network. The TVs have a 1280x720 pixel resolution, and are HDMI and USB compatible.

"When it comes to buying a TV, today the consumer is faced with two choices; pay more or get less. L!VE TV will challenge this situation," said Chetan D'Souza, Vice President, Marketing for L!VE. "We are democratising luxury in the TV market, this has happened in other segments like automobile and mobile phones."

The L!VE TV range comes with a one-year warranty and full after-sales service support. According to a L!VE TV re-seller, "The promoters of L!VE have been in the high-end audio space for over 15 years. They understand the luxury space and the importance of after-sales service. For re-sellers and customers that is a big reassurance."

The parent company Just Buy Live is indeed backed by Sahil International, a company with experience and a massive network in high-end audio distribution. Just Buy Live is an e-distributor that works with retailers to bridge the gap between stores and brands. Sahil International is the exclusive national distributor for JBL, Infinity and JBL Selenium car audio products, and also markets and sells HARMAN Home & Multimedia products under the JBL, Harman/Kardon, Infinity, and AKG brands as one of its biggest resellers.