Entitled "Sickhouse", the made-for-mobile film follows social media celebrity Andrea Russett and her friends as they head into the woods to explore an abandoned cabin. It was shot on iPhones over five days and released via her Snapchat account.
Snapchat, a mobile app where posts disappear within 24 hours, has more than 100 million active users, most under the age of 25. The clips blending real life and fiction were compiled into a 68-minute film now available on the online service Vimeo.
"I don't think people are ever going to lose interest in sitting down and watching a movie but I think it's interesting to try out these new different things," Russett, who has 2.5 million subscribers to her YouTube channel, told Reuters.
Late last month, Snapchat said it had raised $1.81 billion in an equity offering, indicating strong investor interest in the company despite concerns that it is struggling to attract advertisers.
Snapchat did not disclose its valuation in the latest round of funding in its filing on Thursday, however, technology website TechCrunch reported the company could be valued at about $20 billion. It has faced concerns that the company's estimated valuation is not justified because of its uneven revenue stream.
© Thomson Reuters 2016
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