Kim Kardashian Game Maker Glu to Develop Katy Perry Game

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By NDTV Correspondent | Updated: 6 February 2015 11:37 IST
Mobile game developer Glu Mobile Inc said it would partner with top-selling singer Katy Perry to develop a new mobile game, which will include the Firework singer's voice and likeness.

The company, known for its popular Kim Kardashian: Hollywood game, said it expects to release the game in the fourth quarter.

Shares of Glu, which also reported a 78 percent jump in fourth-quarter adjusted revenue, rose 14 percent to $4.39 in extended trading.

"Katy is arguably the most recognized musician in America following her Super Bowl XLIX halftime performance this past Sunday," Glu CEO Niccolo de Masi said in a statement.

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"She is a cultural icon and we expect to translate key elements of her success into an innovative, highly entertaining mobile experience."

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Katy Perry, who hosted the Super Bowl XLIX Halftime Show on Sunday, is known for hit singles such as Teenage Dream, E.T. and Roar.

Kim Kardashian: Hollywood is a free-to-download mobile game where the user can create a celebrity avatar and interact with celebrities in a virtual world filled with parties, paparazzi and luxury homes.

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The top-grossing game, which was released in June last year, accounted for about a third of Glu's adjusted revenue for 2014.

Adjusted revenue rose to $76.2 million (roughly Rs. 471 crores), beating the average analyst estimate of $63.8 million.

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The company reported a profit of 11 cents per share, excluding items, for the quarter ended Dec. 31. This trumped the average analyst estimate of 2 cents per share, according to Thomson Reuters I/B/E/S.

Written with agency inputs

 

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