Twitter Move to Cut Off Meerkat Could Help It Grow: CEO

Advertisement
By Indo-Asian News Service | Updated: 16 March 2015 15:04 IST
Days after Twitter cut Meerkat - a new smartphone video live-streaming service - off from easily reaching the micro-blogging site's audience, the company said it was "grateful" to Twitter for helping jump-start the service.

"We would not be sitting here if it wasn't for Twitter. We need to be grateful for that," Meercat CEO Ben Rubin was quoted as saying by CNET during a Yahoo Tech event.

Meerkat has been the recent favourite of tech industry, exploding to more than 100,000 users since the app was launched in late February.

Advertisement

The service initially had a tight integration with Twitter, depending on Meerkat users to link their accounts to their Twitter followers.

But Twitter recently said it was cutting off Meerkat's ability to pull information from a user's collection of Twitter followers.

On the same day, Twitter officially announced the acquisition of Periscope, a Meerkat competitor.

"They worked very hard to build their graph. It's their house. We need to respect that and be the best guests we can be," Rubin, 27, said of Twitter.

Advertisement

Live video could become an important element for social networks, as people put more of their personal lives on the Internet.

There are also potential revenue opportunities as marketers look at how they can advertise with individualized video feeds.

Advertisement

He said it was never the intent to keep Meerkat dependent on Twitter, but that using Twitter seemed like the best way to "jump-start" the community.

Since Twitter cut off Meerkat, Rubin said the company has already started to move beyond its leaning on Twitter, though he didn't go into specifics.

 

Get your daily dose of tech news, reviews, and insights, in under 80 characters on Gadgets 360 Turbo. Connect with fellow tech lovers on our Forum. Follow us on X, Facebook, WhatsApp, Threads and Google News for instant updates. Catch all the action on our YouTube channel.

Further reading: Apps, Meerkat App, Twitter
Advertisement

Related Stories

Popular Mobile Brands
  1. Airtel Launches Three Voice-and-SMS-Only Prepaid Recharge Plans
  2. OnePlus 16 Software Testing Reportedly Begins; Could Launch In India Soon
  3. iQOO Neo 12 Launch Date, Colour Options Revealed
  1. Cysic Shuts Down Bridge After Attacker Illegally Creates 10 Million CYS Tokens
  2. JPM Coin Arrives on Ethereum as JPMorgan Expands Institutional Payments
  3. Vivo V80 FE Reportedly Spotted on BIS Certification Website, India Launch Seems Imminent
  4. Airtel’s New Recharges in India Announced: Rs. 185, Rs. 203 and Rs. 206 Voice-Only Plans Details
  5. Vivo X500 Ultra Leak Reveals Launch Timeline, Chipset, Display and Key Specifications
  6. iQOO Neo 12 Launch Date Announced; Design, Colour Options Teased
  7. Qubic Halts Chain as Attacker Exploits Weak Seeds to Drain 1,400 Wallets
  8. iPhone Duo Battery Capacity Revealed Days Before Foldable Goes on Sale
  9. Poco X8s Gets Listed on Another Certification Website, Hinting at Imminent Launch
  10. Redmi Pad 3 Spotted on Multiple Certification Sites Ahead of Launch; Key Specifications Revealed
Download Our Apps
Available in Hindi
© Copyright Red Pixels Ventures Limited 2026. All rights reserved.