It appears Sony is on a camera launch spree as after the
recent announcement of the HX80 travel compact camera earlier this month, the company has now launched the Cyber-shot RX10 III super-zoom camera, which brings extended zoom capability to the RX series. Sony will put this camera on sale this May for about $1,500 (approximately Rs. 1 lakh).
The Sony Cyber-shot RX10 III features a 20.1-megapixel stacked CMOS sensor and is powered by Sony's Bionz X image processor. The main highlight however is the new 24-600mm zoom lens (Vario-Sonnar T 24-600mm F2.4 - F4) which provides 25x optical zoom. The extended zoom lens features a total of 8 ED glass elements to minimise chromatic aberration and enhance picture quality.
The ISO sensitivity range on the Sony Cyber-shot RX10 III is 64-12,800 while the burst mode tops out at 14fps. The latter is possible thanks to a speedy DRAM chip placed at the rear of the sensor which is able to process large amounts of data very quickly. Due to this, the RX10 III can shoot super slow-motion video footage at 240fps, 480fps, and an incredible 960fps.
The new camera also adds several improvements to the body compared to its predecessors. You now have triple lens rings for precise adjustment of the focus, zoom, and aperture. The hand-grip has also been modified for better stability and a dedicated button to lock the focus. You also get 4K video recording support, an Oled electronic viewfinder with a resolution of 2.35 million dots, dust and water resistance, as well as wireless connectivity in the form of Wi-Fi and NFC.