Ferrari Goes Pro-Crypto, Decides to Accept Bitcoin, ETH, USDC Payments for Its Cars

Enrico Galliera, the chief marketing and commercial officer of Ferrari, confirmed the development over the weekend in an interview with Reuters.

Written by Radhika Parashar, Edited by Siddharth Suvarna | Updated: 16 October 2023 15:38 IST

Ferrari Goes Pro-Crypto, Decides to Accept Bitcoin, ETH, USDC Payments for Its Cars

Photo Credit: X/ Ferrari

Ferrari may explore crypto payment option in Europe around next year

Highlights

Ferrari wishes to engage with younger, more tech-savvy clientele
Ferrari analysed market demands before opening crypto payments
After US & Europe, Ferrari may explore crypto payments in other friendly

Ferrari, in a bold pro-crypto move, has decided to accept payments for its luxury cars in the form of Bitcoin, Ether, and USD Coin in the US. The Italian automaker analysed market demands and dealer requests that resulted in this development. The brand is also looking to engage with a younger generation of buyers, many of whom are exploring investments in digital assets, by allowing crypto payments. In the coming months, Ferrari could begin accepting crypto payments in Europe as well.

Enrico Galliera, the chief marketing and commercial officer of Ferrari, confirmed the development over the weekend in an interview with Reuters.

BitPay, an app that lets merchants accept crypto payments, has been chosen by Ferrari as its payment gateway that will convert crypto payments into fiat currencies for Ferrari dealers in the US. The platform will also analyse the paid cryptocurrencies to detect if they originated from illicit activities like theft, scam, or tax evasion.

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The carmaker is also not looking to levy any extra charges for people choosing to pay for their car purchases via cryptocurrencies. Ferrari's pro-crypto move has ignited a frenzy among members of the global crypto community on X.

Many coins have pumped after retracing the previous pump, I think the next one could be $XNO

The news that Ferrari will accept crypto as payment for its cars could also be a trigger, Why? It provides instant and feeless transactions@nano pic.twitter.com/VlU4x20Pn0
— Detective Catz (@DetectiveCatz) October 15, 2023

JUST IN: Ferrari to accept #Bitcoin and crypto for its cars in the US :us: pic.twitter.com/adS8xxscWZ
— ₳ Kid Called A.I.Love :heart::performing_arts: (@AILovetru) October 15, 2023

Big Steps!#crypto #bitcoin #Ferrari pic.twitter.com/gkQ365mppL
— Web3 Buzz (@web3buzztweets) October 16, 2023

As of now, the automaker has not specified if all models of Ferrari or just select models will be available for purchase via crypto.

This, however, is not the first time that a high-end, luxury car company has opened payments in crypto.

In early 2021, Elon Musk's Tesla was accepting Bitcoin payments for select products and services. Musk had also discussed about opening payments in DOGE for the EV at the time. Tesla soon discontinued its Bitcoin payments owing to the harmful impact on the environment that Bitcoin mining entails.

In fact, Ferrari also has a link to crypto assets. In a bid to engage with new-age fans and reward loyalists with digital souvenirs, Ferrari had partnered with blockchain firm Velas in 2021. The deal however, fell out in January this year due to lack of participation from the carmaker, and because of the crypto slump that had struck Velas in the belly of its business at the time.

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In India as well, the Mahindra and Mahindra company is considering BTC payments in the coming times, CEO Anand Mahindra had revealed in April 2023.

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Further reading: Cryptocurrency, Ferrari, Cars, Crypto Payments, BitPay

Radhika Parashar

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Radhika Parashar is a senior correspondent for Gadgets 360. She has been reporting on tech and telecom for the last three years now and will be focussing on writing about all things crypto. Besides this, she is a major sitcom nerd and often replies in Chandler Bing and Michael Scott references. For tips or queries you could reach out to her at RadhikaP@ndtv.com. More