Apple Celebrates Diwali With New Shot on iPhone 18 Pro Film Directed by Raw Mango

Apple says the film was shot in low-light conditions to demonstrate the camera capabilities of the iPhone 18 Pro.

Apple Celebrates Diwali With New Shot on iPhone 18 Pro Film Directed by Raw Mango

The iPhone 18 Pro models debut variable aperture technology for the first time on an iPhone

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Highlights
  • The short film was shot entirely on the new iPhone 18 Pro
  • Raw Mango founder Sanjay Garg directed the Diwali campaign
  • iPhone 18 Pro debuts variable aperture technology for low light
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Apple has released a new Shot on iPhone film for Diwali, titled ‘Step into the Light', in collaboration with Indian fashion brand Raw Mango. Directed by Raw Mango founder Sanjay Garg, Apple claims the film was shot entirely on the iPhone 18 Pro at Tijara Fort, a restored 19th-century royal palace in Rajasthan. It features performers from different parts of India. Apple has also highlighted the iPhone 18 Pro's camera capabilities, particularly its low-light performance, as part of the campaign.

Apple's Shot on iPhone ‘Step Into the Light' Film

In an announcement, Apple said that ‘Step into the Light' was created with Raw Mango, a contemporary Indian fashion brand founded by textile designer Sanjay Garg in 2008. The film is directed by Garg and uses the theme of stepping out of darkness into light to reflect the spirit of Diwali. It was shot at Tijara Fort in Rajasthan, with a diverse cast representing different parts of the country.

According to Apple, the film was shot in low-light conditions to demonstrate the camera capabilities of the iPhone 18 Pro. The smartphone's 48-megapixel Fusion Main camera debuts variable aperture technology for the first time on an iPhone. It uses six laser-cut blades to automatically adjust the aperture based on lighting conditions and depth-of-field requirements.

The camera is paired with a new sensor and can widen its aperture to f/1.48 for low-light photography, according to Apple. The company has also highlighted Smart Focus Tracking, which keeps performers in focus as they move through the film's choreographed sequences. These features are intended to help capture subjects sharply in challenging lighting conditions, particularly during scenes involving movement.

The collaboration also brings attention to Raw Mango's work with Indian textiles. The film's wardrobe includes traditional fabrics and weaving styles such as Mashru, Varanasi brocades, and Chanderi, with colours selected to complement the iPhone 18 Pro.

The brand, which creates saris, garments, objects, and experiences around textile and cultural traditions, recently made its international runway debut at London Fashion Week earlier this year. The ‘Step into the Light' premiered on November 4 on its global Instagram account and Apple India's YouTube channel, ahead of Diwali.

The company has also released a behind-the-scenes film featuring Garg working on the set with the iPhone 18 Pro through Instagram Stories.

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Further reading: iPhone 18 Pro, Apple
Shaurya Tomer
Shaurya Tomer is a Sub Editor at Gadgets 360 with 2 years of experience across a diverse spectrum of topics. With a particular focus on smartphones, gadgets and the ever-evolving landscape of artificial intelligence (AI), he often likes to explore the industry's intricacies and innovations – whether dissecting the latest smartphone release or exploring the ethical implications of AI advancements. In his free time, he often embarks on impromptu road trips to unwind, recharge, and ...More
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