iPhone 12 Series Dominates Q1 2021 in Terms of Revenue, Volume: Counterpoint

iPhone 12 series was launched in October 2020 and the delayed launch could be the reason for high sale numbers.

By Vineet Washington | Updated: 21 May 2021 13:33 IST

iPhone 12 Series Dominates Q1 2021 in Terms of Revenue, Volume: Counterpoint

iPhone 12 Pro Max captured 12 percent market share in Q1 2021

Highlights

Global smartphone revenues crossed $100 billion in Q1 2021
iPhone 12 series was the best-selling phone in Q1 2021
iPhone 12 series secured around one-third of market share at 32 percent

iPhone 12 series dominated the first quarter of 2021 in terms of revenue as well as volume. A new research conducted by Counterpoint shows the iPhone 12 series — comprising iPhone 12, iPhone 12 Pro, and iPhone 12 Pro Max — captured one-third of the smartphone industry revenues in the first quarter of 2021. The iPhone 12 series was also the best-selling in terms of volume in Q1 2021. iPhone 11 followed the iPhone 12 series both in terms of revenue and volume.

iPhone 12 series was launched in October last year and became the most popular series for Apple leading it towards a record first-quarter revenue with 42 percent in global revenue share. Now, latest data by Counterpoint shows that the iPhone 12 series secured around one-third of the market share at 32 percent in terms of revenue in Q1 2021. iPhone 12 Pro Max captured 12 percent market share while iPhone 12 and iPhone 12 Pro captured 11 percent and 9 percent, respectively. According to Counterpoint, the global smartphone revenues crossed the $100 billion (roughly Rs. 73.06 lakh crores) mark in Q1 2021.

iPhone 12 Pro was followed by iPhone 11 at 3 percent, Samsung Galaxy S21 Ultra 5G at 3 percent, iPhone 12 mini at 2 percent, Samsung Galaxy S21 5G at 2 percent, and Huawei Mate 40 Pro at 2 percent.

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Counterpoint noted that consumers largely bought higher variants of phones. In the US, iPhone 12 Pro Max was the best-selling model. In Europe and US, Samsung Galaxy S21 Ultra 5G sold more than the other phones in the series. The top 10 highest revenue-grossing smartphone models captured around 46 percent of global smartphone revenues.

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In terms of volume, iPhone 12 was the best-selling phone in Q1 2021 with 5 percent market share. iPhone 12 Pro Max came in second with 4 percent, iPhone 12 Pro with 3 percent, and iPhone 11 with 2 percent. Redmi 9A secured 2 percent share with Redmi 9, Samsung Galaxy A12, Redmi Note 9, and others at 1 percent. The top 10 best-selling models captured only 21 percent of the global smartphone volumes, Counterpoint noted.

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iPhone 12

REVIEW
KEY SPECS
NEWS

Design
Display
Software
Performance
Battery Life
Camera
Value for Money

Good
Very good build quality
Dolby Vision HDR video recording
Excellent cameras
Smooth performance in everyday use

Bad
Battery life could be better
Gets warm when stressed

Read detailed Apple iPhone 12 review

Display 6.10-inch

Processor Apple A14 Bionic

Front Camera 12-megapixel

Rear Camera 12-megapixel + 12-megapixel

Storage 64GB

OS iOS 14

Resolution 1170x2532 pixels

More Apple mobiles Apple mobiles price in India

iPhone 12 Pro Max

REVIEW
KEY SPECS
NEWS

Design
Display
Software
Performance
Battery Life
Camera
Value for Money

Good
Excellent build quality
Immersive display
Very good battery life
Versatile cameras
Speedy performance

Bad
Can be uncomfortable to hold
Heats up when gaming
Very expensive

Read detailed Apple iPhone 12 Pro Max review

Display 6.70-inch

Processor Apple A14 Bionic

Front Camera 12-megapixel

Rear Camera 12-megapixel + 12-megapixel + 12-megapixel

Storage 128GB

OS iOS 14

Resolution 1284x2778 pixels

More Apple mobiles Apple mobiles price in India

iPhone 12 Pro

REVIEW
KEY SPECS
NEWS

Design
Display
Software
Performance
Battery Life
Camera
Value for Money

Good
Solid build quality
Excellent display
Dolby Vision video recording
Snappy overall performance
All-day battery life

Bad
Heats up when gaming
Not differentiated much from iPhone 12
Not great value

Read detailed Apple iPhone 12 Pro review

Display 6.10-inch

Processor Apple A14 Bionic

Front Camera 12-megapixel

Rear Camera 12-megapixel + 12-megapixel + 12-megapixel

Storage 64GB

OS iOS 14

Resolution 1170x2532 pixels

More Apple mobiles Apple mobiles price in India

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