Taking on Chinese player Xiaomi big time, South Korean tech giant Samsung sold two million phones in its mid-price segment Galaxy A-series in India in just 40 days starting March 1, earning a revenue of $500 million.
Samsung is targeting $4 billion (roughly Rs. 27,700 crores) in revenues from its Galaxy A series of phones this year.
Earlier this month, it announced Galaxy A20, its fourth smartphone in the Galaxy A series this year. Galaxy A20 is available in India at Rs. 12,490.
In March, Samsung launched the Galaxy A10 at Rs 8,490, the Galaxy A30 at Rs.16,990 and the Galaxy A50 in two variants - one at Rs. 19,990 and the other at Rs. 22,990.
"In the first 40 days starting March 1, we have sold a total of two million units of three Galaxy A models in India - A50, A30, and A10. The revenue turnover from these three phones in 40 days is $500 million," Ranjivjit Singh, Chief Marketing Officer and Senior Vice President, Samsung India, told IANS on Monday.
"I think this a record for any brand in the industry," Singh added.
"When the rest of the portfolio in A series becomes available, we are sure of not only achieving but exceeding our target," the Samsung executive said, adding that the Galaxy A-series phones will continue to be available across the channels - both online and offline.
Samsung India is now gearing up to launch the Galaxy A70 smartphone with triple camera system next week and the Galaxy A80 with rotating camera in May.
"We will launch the Galaxy A70 in India next week in Rs. 25,000 to Rs. 30,000 bracket and the Galaxy A80 in the Rs. 45,000 to Rs. 50,000 bracket in May," Singh said.
Samsung earlier announced that it would launch at least one phone every month from March to June this year.
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