Oneplus

‘Flagship Killer' — that is how OnePlus entered the Indian smartphone scene more than a decade ago with the OnePlus One. In recent years, however, the brand has shifted its focus to delivering a more flagship experience at a flagship-grade price. To cater to non-premium buyers, it has introduced its ‘R' lineup, which serves as the halfway point between the flagship and the mid-range offerings, the latest of which is the new OnePlus 15R.

What truly constitutes a great flagship in 2025? Is it merely a checklist of the brightest and most vivid display, versatile cameras, the fastest chipset, the cleanest software, and the longest-lasting battery? While these are crucial, the list has expanded in today's market. Artificial intelligence (AI), for instance, has evolved from a buzzword into a staple inclusion expected in every high-end phone. Into this hyper-competitive arena steps the newly launched OnePlus 15.

The OnePlus Nord Buds 3r was launched in India last month as the latest true wireless stereo (TWS) earphones in the sub-Rs. 2,000 segment — a highly competitive space flooded by an influx of options. It stacks up against other brands such as boAt, Noise, Oppo, and Redmi, which all have affordable yet capable offerings. Similar to its predecessor, the new OnePlus Nord Buds 3r sacrifices some key features to keep its price low. However, it promises to deliver on the most important criterion of all — audio quality.