Home
Social networking
Social networking News
Facebook to Reimburse Some Advertisers After Discovering Bug

Facebook to Reimburse Some Advertisers After Discovering Bug

By Reuters | Updated: 17 May 2017 11:08 IST

Click Here to Add Gadgets360 As A Trusted Source

Facebook Inc said on Tuesday it would refund some advertisers after finding a bug that wrongly attributed video carousel ad clicks as clicks to the advertisers' websites.

When users tried to expand and watch the video carousel on the mobile web browser, the bug inadvertently directed the click to the advertiser's website, leading to incorrect billing, the company said in a blog post on Tuesday.

A video carousel ad format shows images and links within a single ad unit and also has a button that directs users to websites.

The company said it had fixed the bug, which was not found on the desktop version or the mobile app.

The impact from a billing perspective was 0.04 percent of ad impressions, Facebook said.

Facebook in September apologised for an error in the way it measured a key metric of video viewership that significantly amplified users' viewing times on its platform.

© Thomson Reuters 2017

Comments

Get your daily dose of tech news, reviews, and insights, in under 80 characters on Gadgets 360 Turbo. Connect with fellow tech lovers on our Forum. Follow us on X, Facebook, WhatsApp, Threads and Google News for instant updates. Catch all the action on our YouTube channel.