Twitter tops Facebook in mobile ads: Survey

Advertisement
By Agence France-Presse | Updated: 7 September 2012 10:56 IST
Twitter is outpacing Facebook in US mobile advertising revenue this year, according to a survey released Thursday showing a market dominated by Google.

The report by the research firm eMarketer said Facebook, which just rolled out mobile ads for the first time this year, will likely overtake Twitter by 2013 but will not come close to matching Google.

The report estimated Google will take in 2012 mobile ad revenues of $1.4 billion, or more than half the total for the United States of $2.6 billion.

Internet radio group Pandora is expected to be second with $226 million, followed by Twitter with $129.7 million.

Advertisement

Facebook was expected to see some $72.7 million from mobile ads, just behind Apple's $75 million, the survey indicates.

Advertisement

But eMarketer forecast that Facebook will rise to number two in the US market by 2013 with $387 million in mobile ads and will take in $629 million by 2014.

Twitter gets revenues from mobile through so-called "promoted tweets," which make up a large portion of the group's revenues, eMarketer said.

Advertisement

Facebook gets most of its revenue from its Marketplace advertising platform, mostly ads that display on the right-hand side of Facebook's desktop experience, but not mobile.

Facebook recently began placing ads in the user's newsfeed, including on mobile devices.

 

For details of the latest launches and news from Samsung, Xiaomi, Realme, OnePlus, Oppo and other companies at the Mobile World Congress in Barcelona, visit our MWC 2025 hub.

Advertisement

Related Stories

Popular Mobile Brands
  1. Here's When the Oppo Find X9 Ultra Will Be Launched Globally
  2. OnePlus 15T Details Revealed; New Telephoto Lens, Bigger Battery Confirmed
  3. Nothing Phone 4a Will Go on Sale in Bengaluru at a Drop Event on This Date
  4. Here's When the Oppo K14 5G Will Launch in India: See Expected Specs
  1. NASA’s Carruthers Observatory Begins Mission to Study Earth’s Hydrogen Halo
  2. MacBook Pro (2026) Launched in India With M5 Pro, M5 Max Chips, Up to 16-Inch Display: Price, Specifications
  3. MacBook Air With M5 Chip, Up to 15.3-Inch Display Launched in India
  4. Capcom Spotlight Livestream Announced for This Week; Will Feature Pragmata, Mega Man: Dual Override and More
  5. Tanvi The Great Now Streaming on Prime Video: An Inspiring Autistic Hero’s Journey
  6. Aspirants Season 3 OTT Release Date Announced: When and Where to Watch it Online?
  7. Samsung Announces ‘Holi Hai’ Sale With Cashback on Bespoke AI Appliances
  8. Kiss of the Spider Woman OTT Release Date: Know When and Where to Watch it Online
  9. Vanchana OTT Release: When and Where to Watch the Courtroom Drama
  10. Xiaomi 18, Xiaomi 18 Pro, Xiaomi 18 Pro Max Early Leak Reveals Rear Camera Details
Download Our Apps
Available in Hindi
© Copyright Red Pixels Ventures Limited 2026. All rights reserved.