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Twitter Wants You to Use Snapchat Like Stickers as Visual Hashtags

Twitter Wants You to Use Snapchat-Like Stickers as Visual Hashtags

By Abby Ohlheiser, The Washington Post | Updated: 28 June 2016 12:20 IST

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Highlights

Unlike Snapchat's stickers, Twitter's stickers will be searchable
The stickers will also act as hashtags across the website
Stickers won't be counted as characters in the tweet limit

Twitter will have stickers soon, just like Snapchat, so that you can add cute little symbolic expressions of your feelings to your photos. The stickers will be searchable, like a "visual spin on the hashtag," Twitter explained in its announcement.

The stickers, Twitter's announcement emphasizes, are primarily supposed to be fun - the sample illustration shows one user adding some cool sunglasses to an elephant. In the grand tradition of social networks gobbling up features that are already available on other, competing platforms, Twitter's stickers are a lot like Snapchat's stickers (except Snapchat's stickers aren't searchable).

Coming soon! Unleash your creativity by adding fun #Stickers to your photos on Twitter: https://t.co/Ph92Oivyhy pic.twitter.com/NZoM6nHenD
-- Twitter (@twitter) June 27, 2016

Although it appears that the stickers will only be usable on mobile when they roll out over the coming weeks, anyone - even the weirdos among us who primarily use twitter.com to read Twitter - will be able to click on a sticker in a photo to pull up a feed of how it's being used across the network. Users can add an unlimited amount of stickers to each photo, each uniquely searchable.

Twitter will rotate the available stickers regularly, although it doesn't say how often. The library, the company said, will contain "hundreds" of choices at any given time.

We'll have to wait and see exactly what Twitter rolls out once the new feature is live, but it's worth noting that the company says stickers will also include ways for users to "show support for a cause." This is something that will sound familiar to those who have seen the little, Twitter-specific emojis that Twitter regularly attaches to hashtags like #LoveisLove, #BB8, and #ivoted - cool little Easter eggs that have the effect of encouraging like-minded users to actually use those hashtags.

Connect your photos to the world with a visual spin on hashtags: tap #Stickers to peel back a fun new way to search. pic.twitter.com/YVy7r53Nja
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-- Twitter (@twitter) June 27, 2016

Although the emoji-carrying hashtags cover a wide variety of issues, it seems fair to say that they tend to pop up on conversations with which Twitter would like to be associated. Like those emoji Easter eggs, Twitter's stickers will be chosen and controlled by the company.

Also up in the air: how closely the stickers will act like hashtags across the site. The announcement has no specific information on whether third parties will be able to buy promoted stickers, or whether stickers will be able to trend alongside hashtags. Although the company declined to comment, it seems like it would be natural for stickers that are searchable like a hashtag to also trend alongside them.

Paired with Twitter's recent announcement that media attachments (like photos and gifs) would no longer count towards a tweet's 140-character limit, it also seems that the new stickers will be another way to squeeze more information into a tweet. As TheNextWeb points out, Twitter users wanting to share support for #pride could simply add a Twitter-provided sticker to a photo, using up zero of that tweet's characters.

© 2016 The Washington Post

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