Idea 'Magic Cashback' Offered on Recharges of Rs. 398 and Above

Idea Cellular has announced the rollout of its new Magic Cashback offer that entitles prepaid users to a cashback of up to Rs. 3,300 on recharges of Rs. 398 and above. The cashback will be provided to users through discount vouchers that can be utilised on subsequent recharges for one year. There is additional cashback on recharges done through the Idea app and website. The offer is valid till February 10 and will be valid only on recharge done on online platforms.

As we mentioned, Idea has come up with the Magic Cashback offer for prepaid recharges. For all unlimited packs priced above Rs. 398 and above, Idea subscribers will be provided eight discount vouchers of Rs. 50 each. These discount vouchers can then be redeemed on subsequent recharges of Rs. 300 and above for a period of one year. Additionally, eligible prepaid users will also receive five shopping coupons worth Rs. 2,700 for Idea's partner brand stores.

Recharges done through the My Idea app or the Idea website will be entitled to a wallet cashback of Rs. 200, taking the total benefits to Rs. 3,300. The Rs. 398 recharge offers unlimited voice calls including 1GB data per day, and 100 SMS daily, for a period of 70 days.

"'Magic' as a concept was introduced by Idea a few years ago, for creating customer delight. We are now happy to extend it online as 'Magic Cashback', offering huge benefits worth Rs. 3300. The offer has been designed with incisive telecom and digital analytics to provide a wholesome and exciting proposition to our digital customers. We are maximizing customer gratification by complementing telecom offers with deals in other relevant categories," said Sunil Tolani, Digital Head, Idea Cellular.

The Idea Rs. 398 pack was rolled out last month to take on similar packs from Reliance Jio and Airtel. The pack offers 1GB data per day (70GB total data), unlimited voice calls, and 100 SMSes per day.