MTS mAd service lets you make free calls by watching ads

Sistema Shyam TeleServices, that operates telecom services under the MTS brand, on Wednesday announced the launch of mobile advertising service, MTS mAd, which will enable users to make free local calls in return for watching a video ad.

"MTS mAd is a unique service which enables our smartphone customers to make free calls by just watching a video ad on their device. The service also provides an opportunity to leading brands to connect with customers in a personalised manner," MTS India Chief Marketing and Sales Officer Leonid Musatov said in a statement.

Users will get one minute talk time after watching a video ad, it said.

The service MTS mAd is available on all Android devices on the MTS network, including Samsung Galaxy Y and Samsung Galaxy Ace Duos CDMA.

MTS is working on launching the service on Blackberry and BREW-enabled entry level MTS handsets as well.

Brands like Coca-Cola, Pepsi, Mentos, Center Fresh, Fiat, Kellogg's, Titan and Lenovo have associated for MTS mAd service to engage with customers, the statement said.

"MTS mAd service requires no charges for activation, application download and for data transfer while watching video ads. The user will get a seamless experience with no buffering and video streaming hassle. Customers using this service will be able to make as many as 4 MTS mAd calls in a day," it added.

The free credit will be paid by the advertisers.