Google Partners With Mitsubishi, Nissan, and Renault for Android in Cars

Advertisement
By Reuters | Updated: 19 September 2018 14:05 IST
Highlights
  • The carmakers will use Android operating system in future vehicles
  • Google is seeking to carve out a bigger share of the infotainment market
  • BMW and Mercedes are investing heavily in their own operating systems

The Renault-Nissan-Mitsubishi carmaking alliance said on Tuesday it will use Alphabet's Google Android operating system in future vehicles - handing a victory to the US tech giant which seeks to carve out a bigger share of the infotainment market.

Renault, Nissan, and Mitsubishi, with combined sales of 10.6 million vehicles last year, said they will "integrate Google applications and services" including Maps and the voice-commanded Google Assistant into their cars.

Advertisement

The move, first reported by the Wall Street Journal, leans more heavily on big tech than many large or luxury rival carmakers have been willing to do, as they want to maintain control of customer relationships, data, and potentially significant future revenue from connected services.

In return, it will bring the full clout of Android's thousands of applications to the Renault, Nissan, and Mitsubishi lineups - which include significant sales of affordably priced, no-frills cars in emerging markets.

Advertisement

The news also raises pressure on some automotive tech suppliers such as satellite navigation specialist TomTom. Its shares plunged by nearly a quarter on the news, to EUR 6.33 by 0925 GMT.

The Google partnership promises "rich user experiences that are currently available only outside the vehicle or, to a limited extent, by connecting an Android device to supported vehicles," said the alliance's development chief Hadi Zablit.

Advertisement

While many volume carmakers offer infotainment "mirroring" to pair with Apple iPhones or Android smartphones, premium rivals such as BMW and Daimler's Mercedes are investing heavily in their own operating systems, vocal assistants, and connected services.

Some smaller manufacturers such as Geely-owned Volvo Cars have already decided to run Android Auto in future vehicles.

Advertisement

However, the Renault-Nissan-Mitsubishi announcement may cause competitors to rethink costly standalone tech strategies, increasing pressure on their suppliers.

The first Android-equipped vehicles will launch in 2021, the alliance said on Tuesday, without disclosing any of the partnership's financial terms.

 

Get your daily dose of tech news, reviews, and insights, in under 80 characters on Gadgets 360 Turbo. Connect with fellow tech lovers on our Forum. Follow us on X, Facebook, WhatsApp, Threads and Google News for instant updates. Catch all the action on our YouTube channel.

Further reading: Renault, Nissan, Mitsubishi, Google, Android
Advertisement

Related Stories

Popular Mobile Brands
  1. These OnePlus Smartphones Could Receive the ColorOS 17 Update in India
  2. Redmi Note 17 Pro Max Listed on NBTC Website Ahead of Imminent Launch
  3. OnePlus N6x Design, Colour Options Teased Ahead of India Launch
  4. Redmi Note 17 India Launch Timeline, Key Specifications Leaked
  5. Samsung Galaxy Z Fold 8 Ultra Could Cost More Than Expected, Listing Suggests
  1. Offline UPI Payments With NFC Support Could Launch in India Soon
  2. Samsung Galaxy S26 Ultra's Privacy Display Feature Gets a Major Upgrade in One UI 9 Beta
  3. OnePlus N6x Design, Colour Options Teased in New Marketing Material Ahead of Imminent Launch in India
  4. OnePlus 11, Nord 4, and Newer Models Tipped to Receive the Android 17-Based ColorOS 17 Update in India
  5. Redmi Note 17 Pro Max Appears on Thailand's NBTC Certification Database, Might Launch Soon
  6. Apple’s First Foldable iPhone Reportedly Appears in iOS 27 Beta Code With a Multi-Battery Setup
  7. X for Android App Undergoes Major Design Overhaul, Enhanced Performance and Reliability
  8. Samsung Galaxy Buds Able to Reportedly Skip Galaxy Unpacked Launch; Could Debut in October
  9. Dell Alienware 16X Aurora, Alienware 16 Area-51 and Alienware 18 Area-51 Launched in India: Price, Specifications
  10. Samsung Galaxy A55, Galaxy A35 One UI 9 Test Builds Reportedly Spotted Ahead of Android 17 Rollout
Download Our Apps
Available in Hindi
© Copyright Red Pixels Ventures Limited 2026. All rights reserved.