Doppl is an expansion of Google Shopping’s virtual try-on feature in AI Mode, which was first announced in May.
Google says the feature is powered by a custom fashion-based image generation model
Photo Credit: Google
Google launched a new artificial intelligence (AI) app on Thursday that allows users to virtually try on different outfits. Dubbed Doppl, it is an experimental app by Google Labs which was originally conceptualised to be a feature within AI Mode in Search. However, it appears that the Mountain View-based tech giant is now considering creating a standalone experience for it. With this app, users can just upload a full-length image of themselves, and the underlying AI model will process the body shape and accurately superimpose different clothing items on them.
In a blog post, the tech giant announced the launch of the new app. At Google I/O 2025, the company announced several new AI features for its Shopping product while integrating it deeper into the Search experience. One such feature was virtual try-on, which used an AI to let people see themselves in different outfits.
The idea behind the app is to let people see themselves in the apparel they're planning to buy, so that they can make an informed decision on whether they want to purchase it or not. This solves the age-old dilemma of not knowing whether a shirt would look as good on you as it does on the model.
This is also not the first foray of Google in this direction. In 2023, the company introduced an AI feature which showed clothes on a wide range of real models to help users see how the item looks on someone with a similar body shape.
Doppl now makes that endeavour more personalised as users can just upload a full-length image of themselves and the outfit, and see how it would look on them. At I/O, Google said the feature is powered by a custom fashion-based image generation model that understands the human body and how clothes fold, stretch, and drape on different bodies.
One cool aspect of the app is its usability. Users are not limited to the options available on online shopping websites, and can also upload an image of an outfit of their friend, something they found at a local store, or even a social media image.
Currently, Doppl is available on iOS and Android in the US. The company has not mentioned if it plans to expand it to other regions.
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