Apple Launches (RED) App Store to Raise Money to Fight AIDS

Advertisement
By Agence France-Presse | Updated: 25 November 2014 10:34 IST
Apple on Monday teamed with the (RED) campaign founded by U2 singer Bono to raise money to fight AIDS.

The move came as the California-based maker of iPhones, iPads, iPods and Macintosh computers shows deeper support for social and environmental causes under the leadership of chief executive Tim Cook.

It also comes as Silicon Valley technology titans use their smarts, resources and cash to help tackle global woes including Ebola, climate change and overfishing of the seas.

Apple launched a version of its App Store featuring exclusive (RED)-branded content, with all money from sales to be donated to the Global Fund to fight AIDS.

Advertisement

The (RED) App Store will be open through December 7.

"Apple is a proud supporter of (RED) because we believe that the gift of life is the most important gift anyone can give," Cook said in a release.

Advertisement

"For eight years, our customers have been helping fight AIDS in Africa by funding life-saving treatments which are having a profoundly positive impact."

Applications in the (RED) App Store include versions of games Angry Birds, Clash of Clans, Farmville, FIFA 15 and Kim Kardashian Hollywood.

Advertisement

Apple also said that on World AIDS Day, held on December 1, the company will donate a portion of every sale at its real-world and online shops to the Global Fund.

On Friday, the company will begin rewarding some purchasers of its products in the United States with special edition (RED) gift cards, with money donated to the Global Fund for each card distributed.

Advertisement

This is the biggest push yet by Apple to raise money for the cause, according to Cook.

"Apple isn't just in the fight to end AIDS," said Bono, who started the Product (RED) campaign in 2006 to raise money to battle HIV/AIDS.

"They are setting a new bar for business, giving $75 million (roughly Rs. 464 crores) and counting to the Global Fund as part of their partnership with (RED). I couldn't be prouder to work with them."

 

For the latest tech news and reviews, follow Gadgets 360 on X, Facebook, WhatsApp, Threads and Google News. For the latest videos on gadgets and tech, subscribe to our YouTube channel. If you want to know everything about top influencers, follow our in-house Who'sThat360 on Instagram and YouTube.

Further reading: AIDS, Apple, Apps, Apps for RED
Advertisement

Related Stories

Popular Mobile Brands
  1. We Live in Time OTT Release: When, Where to Watch the Andrew Garfield Starrer
  1. Meta AI App Has Reportedly Gained Popularity With the Vibes Features
  2. Apple's iOS 26.1 Beta 4 Adds an Option to Tone Down Liquid Glass Transparency
  3. NASA Experiment Shows Martian Ice Could Preserve Signs of Ancient Life
  4. MIT Detects Traces of a Lost ‘Proto Earth’ Deep Beneath Our Planet’s Surface
  5. Astronomers Detect Heavy Water in Planet-Forming Disk Around Young Star
  6. Global Projects Aim to Save Sinking Cities From Rising Seas and Climate Change
  7. NASA Confirms Brightening Comet SWAN Could Be Visible With Binoculars: When and Where to See It
  8. We Live in Time OTT Release: When, Where to Watch the Andrew Garfield and Florence Pugh Romance
  9. Imbam Is Now Streaming Online: Know Everything About This Deepak Parambol Starrer Malayali Drama
  10. Mysterious Asteroid Impact Found in Australia, But the Crater is Missing
Gadgets 360 is available in
Download Our Apps
Available in Hindi
© Copyright Red Pixels Ventures Limited 2025. All rights reserved.