Apple vs Facebook: The lost iPad app

Advertisement
By Nick Bilton, New York Times | Updated: 6 June 2012 15:37 IST
Highlights
  • The Facebook iPad app, it turns out, had become the hostage of a tense negotiation between Facebook and Apple executives for a deal to further integrate Facebook into the next version of Apple’s operating system, iOS 5.
It was almost ready to make its long-awaited debut.

In June, I reported that the Facebook iPad application had been in the works for almost a year and was essentially complete. According to people briefed on Facebook's plans at the time, the app was scheduled to be available in the Apple iTunes store a couple of weeks later.

It never appeared. No big announcement. No shiny new iPad application. Just silence.

The app, it turns out, had become the hostage of a tense negotiation between Facebook and Apple executives for a deal to further integrate Facebook into the next version of Apple's
operating system, iOS 5.

On Monday, news of the iPad app surfaced online again. MG Siegler, of the blog TechCrunch, discovered a blog post by Jeff Verkoeyen, a former Facebook employee who said he worked on Facebook's iPad application. (His site may be down or overloaded.) He said he had quit the company after the iPad app had been completed and placed on shelves for several months.

"It is now nearly five months since the app was feature complete and I haven't seen it released," Mr. Verkoeyen wrote on his blog. "Needless to say this was a frustrating experience for me. The experience of working on this app was a large contribution to the reasons why I left Facebook."

A Facebook spokeswoman declined to comment about the existence of the application and said, "We have nothing to announce now and cannot comment on future Facebook products." Apple did not respond to a request for comment.

Although Apple and Facebook have successfully worked closely together on a number of products, including the Facebook iPhone application, the two companies have also had a strained relationship.

This connection began to sour last year when Apple moved into social networking with the iTunes music network Ping. At the time, Facebook was curiously missing from the product. Steven P. Jobs, Apple's chief executive, said that Apple had been in discussions with Facebook to integrate the social networks, but in the end, Mr. Jobs reportedly said Facebook's terms were "onerous."

Apple chose to use some open programming tools that Facebook made available to developers and allowed Ping users to find their Facebook friends on the service. That was short lived because Facebook pulled the plug on Apple.

Apple fired back at Facebook this year when it announced iOS 5, which was completely integrated with Twitter, a Facebook competitor. Facebook was not even mentioned in the announcement.

More news and confirmation of the iPad application's existence will surely put a fire underneath both Apple and Facebook. But when you have two of the largest companies in technology battling for control and integration of their respective networks, there's definitely going to be some bloodshed along the way.

Mashable is reporting that the iPad app will be introduced when Apple announces its new iPhone. Apple and Facebook had no comment.

You can take a close look at the Facebook app for the iPad here

Get your daily dose of tech news, reviews, and insights, in under 80 characters on Gadgets 360 Turbo. Connect with fellow tech lovers on our Forum. Follow us on X, Facebook, WhatsApp, Threads and Google News for instant updates. Catch all the action on our YouTube channel.

Advertisement

Related Stories

Popular Mobile Brands
  1. Realme 16 Pro Series Confirmed to Launch in India Soon
  2. Samsung Could Launch Three Galaxy A-Series Models Early Next Year
  3. Google Photos Rolls Out Several New Features for Android and iOS
  4. Poco X8 Pro Listed on BIS Certification Website, Could Launch in India Soon
  5. Redmi Note 15 5G 108 Master Pixel Edition Will Launch in India on This Date
  6. Facebook's App Updated With Redesigned Feed, New Search Algorithm
  7. Foldable Phone Market to Surge in 2026 on Apple, Samsung Launches: IDC
  8. Nothing Phone 3a Community Edition Launched: Here's What Makes It Special
  9. Vivo V70, Vivo T5x 5G Listed Certification Site Ahead of India Launch
  1. Facebook App Update Brings Redesigned Feed, Search, Navigation Interfaces Alongside New Search Algorithm
  2. Realme 16 Pro Series Confirmed to Launch in India Soon: Expected Specifications, Features
  3. Poco X8 Pro Listed on BIS Certification Website, Could Launch in India Soon
  4. Apple's Foldable iPhone, Samsung Galaxy Z Trifold to Accelerate Foldable Smartphone Growth in 2026: IDC
  5. Google Photos Rolls Out Redesigned Highlight Templates, Redesigned Video Editor for Android and iOS
  6. Vivo V70, Vivo T5x 5G Allegedly Listed on BIS Certification Site Ahead of India Launch
  7. Samsung Galaxy A37, Galaxy A57 Launch Timeline Tipped; Galaxy A07 5G May Debut in December
  8. Microsoft to Invest $17.5 Billion to Scale India’s AI and Cloud, Joins Google and OpenAI’s Recent Push
  9. Massive Sunspot Complex on the Sun Raises Risk of Strong Solar Storms
  10. Ronkini Bhavan OTT Release: Know Where to Watch This Bengali Web Series Online?
Gadgets 360 is available in
Download Our Apps
Available in Hindi
© Copyright Red Pixels Ventures Limited 2025. All rights reserved.