In a direct threat to Snapchat, India's first home grown messaging app hike messenger on Thursday rolled out three new features - Stories, a built-in camera and live filters - and withdrew Timeline feature that was rolled out last year.
"Stories is a new way for people on Hike to share their lives and real moments with their friends through photos and videos," Kavin Mittal, Founder and CEO of Hike Messenger, said in a statement.
These stories vanish after 48 hours after being posted. In the "story" feature, a user can see how many people and who all have viewed that particular story, unlike the "loves" that was featured on "timeline" feature.
Hike also launched its own built-in camera into the app. It also announced the Live Filters feature that uses Hike's camera to automatically detect and recognise a user's face using machine learning.
The Hike app currently has 12 live filters, including one that changes a user's face to that of Prime Minister Narendra Modi.
"In honour of our Prime Minister who is doing all the great work, we launch the Live Filter of Narendra Modi," Mittal added.
"One of our goals for 2016 has been to bring photos at the centre of Hike and Stories and Live Filters, we are doing just that. I really believe camera is the new keyboard," he added.
These features are being rolled out from Thursday across Android and iPhone platforms.
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