• Home
  • Apps
  • Apps News
  • X to Boost Its ‘Video First’ Plans With a New Smart TV App, CEO Linda Yaccarino Reveals

X to Boost Its ‘Video-First’ Plans With a New Smart TV App, CEO Linda Yaccarino Reveals

The X TV app will support cross-device support, enabling users to continue watching on a different device without hassle.

X to Boost Its ‘Video-First’ Plans With a New Smart TV App, CEO Linda Yaccarino Reveals

Photo Credit: Reuters

The company has not announced any date for the launch of the X TV app

  • The X TV app will feature the platform’s trending video algorithm
  • The app for smart TVs will also offer an improved search experience
  • Users will be able to organise videos by subject

X (formerly Twitter), is bolstering its video-first ambitions with a new TV app. The company announced on Tuesday that X will soon get a new smart TV app that will be compatible with most devices and allow users to watch the videos hosted on the platform on a larger screen. While there is no launch date for the app in sight, some of its features have also been highlighted such as trending algorithm-based content curation, artificial intelligence (AI)-powered topic organisation, and more.

Linda Yaccarino, CEO, X, announced the new development via a post on the platform. She said, “From the small screen to the big screen X is changing everything. Soon we'll bring real-time, engaging content to your smart TVs with the X TV App. This will be your go-to companion for a high-quality, immersive entertainment experience on a larger screen.” The smart TV app is still under development, but the CEO highlighted that it will be launched soon.

Making the announcement, Yaccarino also revealed a few of the features that users of the app will get. The X TV app will be powered by the same trending video algorithm that runs on the platform. Users are likely to see the most popular videos based on their preferences lined up upon booting up the app. The app will also let users organise videos by topics which are AI-powered. The company says this will create a personalised experience but more details are awaited.

X TV app will also support cross-device viewings. So, a user could pause a video on their mobile app and start at the same place on the smart TV as long as both apps have the same account logged in. Yaccarino also said that the video search functionality will be improved to help viewers easily find what they're looking for. Casting support will also be provided.

Along with the post, Yaccarino also shared a teaser video of the app, which can be seen above. Based on the video, the interface appears to be quite generic with account settings on the top left, followed by a search and home icon. Several feeds segregated by topics such as Trending and For You were also visible. More such topics may be created by AI and X's recommendation algorithm curates the content in them.

Is the Samsung Galaxy Z Flip 5 the best foldable phone you can buy in India right now? We discuss the company's new clamshell-style foldable handset on the latest episode of Orbital, the Gadgets 360 podcast. Orbital is available on Spotify, Gaana, JioSaavn, Google Podcasts, Apple Podcasts, Amazon Music and wherever you get your podcasts.
Affiliate links may be automatically generated - see our ethics statement for details.

For the latest tech news and reviews, follow Gadgets 360 on X, Facebook, WhatsApp, Threads and Google News. For the latest videos on gadgets and tech, subscribe to our YouTube channel. If you want to know everything about top influencers, follow our in-house Who'sThat360 on Instagram and YouTube.

Further reading: X, Twitter, Apps, Smart TV
Akash Dutta
Akash Dutta is a Senior Sub Editor at Gadgets 360. He is particularly interested in the social impact of technological developments and loves reading about emerging fields such as AI, metaverse, and fediverse. In his free time, he can be seen supporting his favourite football club - Chelsea, watching movies and anime, and sharing passionate opinions on food. More
Gigabyte Aorus 49-Inch AI-Enabled QD-OLED Gaming Monitor Debuts in India: Price, Features
Share on Facebook Gadgets360 Twitter Share Tweet Snapchat Share Reddit Comment google-newsGoogle News


Follow Us
© Copyright Red Pixels Ventures Limited 2024. All rights reserved.
Trending Products »
Latest Tech News »