Asus unveiled its first ZenFone range of smartphones back in 2014, targeting the budget and mid-range segments in India. With the second-generation of models, Asus followed the same strategy but didn't quite achieve the same level of success in India thanks to stronger competition.
The ZenFone 3 is an excellent device at its price with a great design that can turn heads. The smartphone sports an excellent display and is fairly quick in terms of performance. For those who are fans Asus' design, the ZenFone 3 will definitely be impressive. With plenty of camera options, the ZenFone 3 also does fairly well in terms of image quality.
| Product Name | Price in India |
|---|---|
| Asus ZenFone 3 (ZE552KL) (4GB RAM, 64GB) - Black | ₹ 14,999 |
Asus ZenFone 3 (ZE552KL) price in India starts from ₹ 14,999. The lowest price of Asus ZenFone 3 (ZE552KL) is ₹ 14,999 at Amazon on 30th October 2025.
| Brand | Asus |
| Model | ZenFone 3 (ZE552KL) |
| Price in India | ₹14,999 |
| Release date | May 2016 |
| Form factor | Touchscreen |
| Dimensions (mm) | 152.50 x 77.30 x 7.60 |
| Weight (g) | 155.00 |
| Battery capacity (mAh) | 3000 |
| Removable battery | No |
| Colours | Gold, Blue, Black, White |
| Screen size (inches) | 5.50 |
| Touchscreen | Yes |
| Resolution | 1080x1920 pixels |
| Pixels per inch (PPI) | 480 |
| Processor | 2GHz octa-core |
| Processor make | Qualcomm Snapdragon 625 |
| RAM | 4GB |
| Internal storage | 64GB |
| Expandable storage | Yes |
| Expandable storage type | microSD |
| Expandable storage up to (GB) | 128 |
| Rear camera | 16-megapixel |
| Rear flash | Dual LED |
| Front camera | 8-megapixel |
| Operating system | Android 6.0 |
| Skin | ZenUI 3.0 |
| Wi-Fi | Yes |
| Wi-Fi standards supported | 802.11 a/b/g/n/ac |
| GPS | Yes |
| Bluetooth | Yes, v 4.20 |
| NFC | No |
| Infrared | No |
| USB OTG | Yes |
| Headphones | 3.5mm |
| FM | Yes |
| Number of SIMs | 2 |
| Wi-Fi Direct | No |
| Mobile High-Definition Link (MHL) | No |
| SIM 1 | |
| SIM Type | Micro-SIM |
| GSM/CDMA | GSM |
| 3G | Yes |
| 4G/ LTE | Yes |
| Supports 4G in India (Band 40) | Yes |
| SIM 2 | |
| SIM Type | Nano-SIM |
| GSM/CDMA | GSM |
| 3G | Yes |
| 4G/ LTE | Yes |
| Supports 4G in India (Band 40) | Yes |
| Compass/ Magnetometer | Yes |
| Proximity sensor | Yes |
| Accelerometer | Yes |
| Ambient light sensor | Yes |
| Gyroscope | Yes |
| Barometer | No |
| Temperature sensor | No |
Asus ZenFone 3 (ZE552KL)
₹14,999