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Next Generation Xbox Will Reportedly Launch in 2028, Could Cost Between $1,200 and $1,800

Next-Generation Xbox Will Reportedly Launch in 2028, Could Cost Between $1,200 and $1,800

Xbox CEO Asha Sharma reportedly plans to launch a next-generation Xbox handheld in 2027.

Written by Manas Mitul | Updated: 21 October 2026 12:30 IST

Next-Generation Xbox Will Reportedly Launch in 2028, Could Cost Between $1,200 and $1,800

Photo Credit: Microsoft

Project Helix will play both PC and Xbox games

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Highlights

Microsoft is also reportedly planning an overhaul of Xbox Game Pass
Project Helix will reportedly launch by the holiday season of 2028
Next-gen Xbox will be a family of devices, Asha Sharma has confirmed

Project Helix, the next generation Xbox console, will launch in 2028, according to a new report. The console, confirmed to be a high-end hybrid device that runs both Xbox and PC games, could reportedly cost between $1,200 and $1,800.

Microsoft has not yet revealed its plans for the launch of the next-gen Xbox, although previous reports have claimed the console will launch sometime next year. But according to a new profile of Xbox CEO Asha Sharma in Fortune, the executive plans to launch Project Helix by the holiday season in 2028—a year later than earlier reported.

Additionally, according to the report, which cited people familiar with Xbox's strategy, Sharma also intends to launch a next-generation Xbox handheld by the 2027 holiday season. It's unclear if the device would be a follow-up to the ROG Xbox Ally or a native device manufactured by Microsoft. Sharma has already confirmed that the company will partner with third-party manufacturers to make next-gen Xbox consoles across a family of devices.

Next-Gen Xbox Will Be a 'Family of Devices', Says Xbox CEO Asha Sharma

Project Helix Price

The report also said that internal projections at Microsoft have placed the price of the next-gen Xbox console between $1,200 and $1,800, unless the company decides to subsidize the cost for consumers.

The prices of tenth-generation consoles—PS6 and Project Helix—are expected to significantly go up amidst severe memory and storage shortages triggered by intense AI infrastructure demand. Both Sony and Microsoft have hiked the prices of PS5 and Xbox Series S/X consoles several times over the past 18 months.

However, Microsoft may sell next-gen Xbox consoles across a wide variety of price points. Earlier this month, Sharma said that Project Helix will be a “family of devices” that will cater to a wide group of users, including people “on the go”. Microsoft also intends to partner with third-party manufacturers to make some of those devices—similar to its collaboration with Asus on the ROG Xbox Ally handhelds.

Microsoft Announces $50 Xbox Nano Controller, Launch Set for Next Month

The Forbes report also outlined Microsoft's plan to overhaul Xbox Game Pass. Sharma has said in the past that the game subscription service will become a more tailored offering for users. The report claims that revamped Game Pass will allow users to pick features like console-only games, cloud streaming, and multiplayer à la carte. Game Pass will offer a tiered structure, according to the report.

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Further reading: Xbox, Next Gen Xbox, Project Helix, Microsoft, Asha Sharma

Manas Mitul

Email Manas Mitul

In his time as a journalist, Manas Mitul has written on a wide spectrum of beats including politics, culture and sports. He enjoys reading, walking around in museums and rewatching films. Talk to Manas about football and tennis, but maybe don’t bring up his video game backlog. More