Did You Know Apple Launched Its Own Line of Clothing in 1987

Apple, a giant in the electronics industry today, is famous for its innovative software, exceptional iPhone and cutting-edge Mac computers. Interestingly, Apple once made a foray into the fashion industry in a move that enthusiasts might not be familiar with. In 1987, a year after Steve Jobs left the company, Apple launched a line of clothing and accessories. This move by the popular iPhone maker showcased the company's advanced technological achievements and its forward-thinking approach to fashion decades ago.

In the mid-1980s, Apple introduced its first fashion collection, one of the first of its kind by a technological company of its time. The range included casual and sports clothes like T-shirts, caps, hoodies, and polo shirts. All of these clothing items featured the recognisable Apple logo. Aside from traditional wear, the company's collection also included accessories such as backpacks, watches, and sunglasses. These products were seen as an extension of the iconic Apple brand, representing a lifestyle associated with stylish design and innovation.

However, Apple's venture into fashion was short-lived. By the early 1990s, the company had discontinued its clothing line and refocused on its core technology products. The exact reasons for this decision are unknown, but it is likely that the challenges and competition in the fashion industry played a significant role in the discontinuation of the company's clothing line. Since then, Apple, is yet to to launch any fashion or apparel-related products.

Despite its lack of long-term success in the world of fashion, Apple's venture into this unfamiliar territory showcased its willingness to push boundaries and take risks. The Apple Collection served as a reminder of the company's diverse capabilities and ambitions. Even though Apple's primary domain remains technology, its brief stint in the fashion industry underscores its innovative spirit and readiness to explore beyond its comfort zone.