Baidu Revenue Falls Short of Estimates as Customers Go Mobile

Advertisement
By Reuters | Updated: 12 February 2015 09:25 IST
Baidu Inc, owner of China's dominant search engine, reported a lower-than-expected 47.5 percent rise in quarterly revenue as more users switched from PCs to mobile devices, which have less space for more lucrative forms of advertising.

Shares of the U.S.-listed company fell 7.8 percent to $198 in extended trading on Wednesday.

Baidu, sometimes referred to as China's Google, reported revenue of 14.05 billion CNY, or $2.26 billion, for the fourth quarter, falling short of the average analyst estimate of 14.12 billion CNY, according to Thomson Reuters I/B/E/S.

Mobile revenue represented 42 percent of total revenue, up from 36 percent in the third quarter, Baidu said.

Advertisement

"In December, for the first time search revenue from mobile surpassed PC," Chief Executive Robin Li said in a statement.

Advertisement

Baidu forecast revenue of 12.65 billion-13.07 billion CNY ($2.04 billion-$2.12 billion) for the current quarter. Analysts on average expected revenue of 13.62 billion CNY.

The forecast reflects the combined impact of the late timing of Chinese New Year and increased contribution from mobile as a percentage of overall revenue, the company said.

Advertisement

Baidu is facing increased competition on smartphones as companies such as Alibaba Group Holding Ltd and Tencent Holdings Ltd invest in apps and content to keep users engaged.

Others, including Qihoo 360 Technology Co Ltd and Sohu.com Inc's Sogou, are moving aggressively into the search business.

Advertisement

"The investments we've made in mobile over the last two years have clearly paid off and set the stage for Baidu to capture an even larger market opportunity," Chief Financial Officer Jennifer Li said in a statement.

Net income attributable to Baidu jumped 16 percent to 3.23 billion CNY, or $520.4 million, for the fourth quarter.

Excluding share-based compensation expenses, Baidu earned 9.97 CNY per share, or $1.61 per ADS, beating the average analyst estimate of 9.94 CNY per share, according Thomson Reuters I/B/E/S.

Baidu shares closed at $214.67 on the Nasdaq on Wednesday.

© Thomson Reuters 2015

 

Catch the latest from the Consumer Electronics Show on Gadgets 360, at our CES 2026 hub.

Further reading: Baidu, Internet
Advertisement

Related Stories

Popular Mobile Brands
  1. The Raja Saab OTT Release Reportedly Leaked Online: What You Need to Know
  2. Flipkart Republic Day Sale: Apple Watch Series 11 Price Drop Alert!
  1. James Webb Telescope Finds Rare Cosmic Dust in One of the Universe’s Most Primitive Galaxies
  2. NASA Spots Giant Antarctic Iceberg Turning Blue as It Nears Breakup
  3. No Doctors in Space: How NASA Handles Medical Emergencies on the ISS
  4. Rubin Observatory Discovers Fastest-Spinning Large Asteroid Ever Seen
  5. Physicists Deploy Quantum Sensors to Hunt the Universe’s Missing Matter
  6. Bha Bha Ba OTT Release Date: Everything You Need to Know About This Malayalam Comedy Thriller Film
  7. The Wrecking Crew OTT Release Date: When and Where to Watch Dave Bautista and Jason Momoa Starrer Online?
  8. The Raja Saab OTT Release Reportedly Leaked Online: What You Need to Know Prabhas Starrer Movie
  9. Joto Kando Kolkatatei Now Streaming on Zee 5: Everything You Need to Know About This Bengali Mystery Film Online
  10. Fire Force Season 3 Part 2 Now Streaming on Crunchyroll: Know Everything About This Season Finale
Gadgets 360 is available in
Download Our Apps
Available in Hindi
© Copyright Red Pixels Ventures Limited 2026. All rights reserved.