Rapper Honey Singh's YouTube channel, which features all his recent music releases and live performances, has crossed the mark of 100,000 subscribers.
The Punjabi singer, who shot to fame with his tracks like 'Brown Rung', 'High Heels' and 'Satan', says the feedback from his fans motivates him to work better.
"YouTube has played a very important role in ensuring the music I create reach global audience and helps in collecting quick feedback from the music lovers worldwide. I try to go through all the comments which my fans post on my channel and that's what motivates me to work even better for next releases," said Singh in a statement.
The singer's video 'Brown Rang' was also declared the top trending video by YouTube India in 2012.
"Its always great to work with artists who understand the power of Digital Platforms and are open to experiment with them. Honey Singh's huge fan base and the music he creates has made him the fastest growing and most viewed artist on YouTube in India," says Gurpreet Singh, Chief Operating Officer for One Digital Entertainment, who manages Singh's YouTube channel under their YouTube Multi Channel Network.
Singh was also recently invited to YouTube Space, LA to feature in a promotional video along with the other big YouTube stars from various countries.
"YouTube wanted to shoot a promotional video in LA to promote Social Star Awards featuring artists from different countries who have made it big on YouTube and from India it was Honey Singh because of the viewership and subscriber base, Gurpreet added.