Chinese handset company Gionee on Friday announced it will begin handset production in India in association with Dixon Technologies (India) Private Limited and the Foxconn Technology Group. Gionee claims it will be investing $50 million (approximately Rs. 330 crore) in the country over the next three years to facilitate its 'Make in India' plans.
Foxconn and Dixon will begin manufacturing Gionee smartphones in India from next month at their facilities in Sri City (Andhra Pradesh) and Noida respectively. While Foxconn has been given the responsibility of making Gionee's F Series and P series of smartphones, Dixon will be making the other smartphones as well as feature phones. The two companies have a capacity of "more than 1.2 million handsets per month," Gionee said via a prepared statement.
"Make in India as an initiative gives an opportunity to not only take Gionee as brand ahead but also to be actively able to participate in the growth of our economy through various touch points," said Arvind Vohra, Country CEO & MD, Gionee India. "We are happy to have partnered with the best in business including Foxconn and Dixon and sure that this step will prove to be instrumental in the brands future."
William Lu, President Gionee, added "India market is second home market to Gionee after China and the investment in India manufacturing is just another step in a line up of much more to come for the Indian market and customers."
Gionee said it will also increase the investment in R&D team in India which will work on improving the overall software experience. This team will work on the Gionee's custom UI Amigo to make it more suited for the needs of Indian consumers, the company added.