Focused on the affordable devices category, domestic handset maker Maxx Mobile is expanding its portfolio with the launch of 9 smartphones and 8 feature phones over the next few weeks as it aims to garner revenue to the tune of Rs 3,600 crore.
The company's revenues in the 2013-14 fiscal stood at Rs. 600 crore. The smartphones being launched are priced between Rs. 2,000 and Rs. 6,000.
"We will launch nine new smartphones models and 8 new feature phone models this month. Going forward, our focus will be on budget smartphones," Maxx Mobile Chairman and Managing Director Ajjay Agarwal told PTI.
These launches includes an Android-based smartphone at a break-through price point of Rs 2,000, which will be one of the most affordable Android smartphones in the country, he added.
"These handsets will target two segments - first-time smartphone users that is people upgrading from feature phones with devices priced between Rs. 2,000 to Rs. 3,500," he said.
The other target group is the value conscious smartphone users, who are seeking to upgrade to better technology at affordable prices (Rs. 3,500 to Rs. 6,000), Agarwal added.
He said the smartphones will be sold through e-commerce channels and trade, while some select models will be launched exclusively with specific shopping websites. Feature phones will be sold through the trade channel.
Recently, Maxx had launched the GenxDroid7 AX356 at Rs. 3,696 for the Indian market.
The Maxx GenxDroid7 AX356 is a dual-SIM (GSM+WCDMA) smartphone that runs Android 4.2 Jelly Bean out-of-the-box, however, the company has promised an Android 4.4 KitKat update without any timeline. The budget Android smartphone features a 3.5-inch display with a HVGA (320x480 pixel) resolution. It is powered by a dual-core MediaTek MT6572M processor clocked at 1GHz, coupled with 512MB of RAM.
Edited by NDTV staff from original story by PTI
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