The invite sent by the company reads, "Five days to magic of triple 5." That, of course, is a pointer to the "5x5x5" Microsoft Lumia 535.
Last week, the company had unveiled the smartphone, saying, "the new Microsoft Lumia 535, our "5x5x5" smartphone package bringing a 5-inch screen, 5-megapixel front- and rear-facing camera, and free integrated Microsoft experiences (such as Skype and OneNote) to more people at an affordable price."
The new Lumia smartphone from Microsoft comes in two variants - single SIM (with the same name) and dual-SIM, called the Lumia 535 Dual SIM. The handset is priced at EUR 110 (roughly Rs. 8,400) before taxes and subsidies.
Both the Microsoft Lumia 535 and Lumia 535 Dual SIM come with identical specifications; except the latter features dual-SIM support. The smartphone runs Windows Phone 8.1 with Lumia Denim update and features a 5-inch IPS LCD display with a qHD (540x960 pixels) resolution and a pixel density of 220ppi. It also sports Corning Gorilla Glass 3 protection.
The Lumia 535 is powered by a quad-core Qualcomm Snapdragon 200 processor clocked at 1.2GHz alongside 1GB of RAM. There is 8GB of built-in storage that is further expandable via microSD card (up to 128GB). Much like other Lumia handsets, the Lumia 535 and Lumia 535 Dual SIM also get 15GB of free OneDrive cloud storage.
One of the highlight features of the Lumia 535 is the 5-megapixel front-facing camera, which is reminiscent of the Lumia 730 and Lumia 735.Catch the latest from the Consumer Electronics Show on Gadgets 360, at our CES 2026 hub.