Nokia has announced that some of their new devices will not come with the OVI suite of services this July onwards. Instead, they will be rebranded under the moniker 'Nokia Services'. The company expects this transition to continue well into 2012. All the services under the OVI brand will be rebranded under the Nokia Services name and the company does not foresee any disruptions due to this name change.
According to Nokia's Executive Vice President and Chief Marketing Officer, Jerri DeVard " This is solely a name-changing exercise and the service roadmaps will continue exactly as planned. The only difference consumers can expect to see is the replacement of the word Ovi with Nokia, not only on their device software but also in other places such as printed material or online media and advertisements. The transition should be a smooth and seamless one."
Nokia had earlier announced that they will be using Microsoft's Windows Phone 7 as their primary smartphone operating system and Nokia will be providing its applications like maps on the new platform. The Ovi brand, on the other hand, has always been associated with Symbian. This is a clear indication of consolidating everything under the parent Nokia brand and removing any confusion related to their apps on various platforms.