Pandora May Be Up for Sale: Report

Pandora shares that seesawed through the day were up more than eight percent to $9.11 at the close of official trading, only to see much of that gain vanish in after-market trades that followed release of its latest quarterly earnings figures.

Pandora Media shares ignited after a New York Times report cited unnamed sources as saying that the company is working with Morgan Stanley to meet with potential buyers.

In response to an AFP inquiry, a spokesman for Pandora said the company declined "to comment on rumor or speculation."

The California-based firm is the world's largest Internet radio service, based on the number of subscribers, but has come under increasing pressure from rivals such as Spotify and Apple.

Pandora reported that its revenue climbed to $336 million (roughly Rs. 2,293 crores) in the final three months of last year in a 25 percent rise from the same quarter a year earlier, but that it logged a $19.4 million (roughly Rs. 132 crores) loss.

Revenue for the full year was $1.16 billion (roughly Rs. 7,918 crores) as compared to $920.8 million (roughly Rs. 6,285 crores) in 2014, but Pandora reported a loss of $169.7 million (roughly Rs. 1,158 crores) as compared to a loss of $30.4 million (roughly Rs. 207 crores).

Last year, Pandora made "substantial investments" in building "the world's go-to music destination for listeners and artists alike," chief executive Brian McAndrews said in the earnings release.

He contended that this was a year for Pandora to continue investing in positioning the company for "revenue acceleration" in 2017.