Apple Watch Launch Highlights

By NDTV Correspondent | Updated: 8 September 2015 17:23 IST
Mar 10, 2015 00:44 IST
Everything you need to know about the latest Apple product in the market.
Mar 10, 2015 00:43 IST
We've got details about the new MacBook's specs, India pricing and availability in the story.
Mar 10, 2015 00:06 IST
That's all folks! The event is over now. Stay tuned for full coverage right here on NDTV Gadgets. Thanks for reading.
Mar 10, 2015 00:03 IST
It appears as if Cook is winding up the event. He's giving a brief recap of today's announcements.
Mar 10, 2015 00:02 IST
Apple is showing a video now. This is an Apple Watch ad.
Mar 10, 2015 00:02 IST
Apple Watch will be available starting April 24 in a handful of countries (not India). Cook says that other countries will get it as soon as possible.
Mar 10, 2015 00:01 IST
The Apple Watch Edition - the one with 18k gold - costs $10,000!
Mar 10, 2015 00:00 IST
Apple Watch steel starts $549 to $1,049 for the 38mm variant and $599 to $1,099 for the 42mm one
Mar 09, 2015 23:57 IST
Apple's previous video featured Jony Ive talking about aluminium used in the Apple Watch. Now he's talking about stainless steel. This launch has had a lot of videos.
Mar 09, 2015 23:56 IST
Apple Watch Sport starts $349 for 38mm and $399 for the 42mm model.
Mar 09, 2015 23:54 IST
Now there's yet another video, this time for the Apple Watch and how it's been made. This is a Jony Ive video for the design fanatics.
Mar 09, 2015 23:53 IST
Tim Cook says the watch will have all-day battery life, roughly 18 hours.
Mar 09, 2015 23:52 IST
iOS 8.2 is available for download today.
Mar 09, 2015 23:52 IST
In iOS 8.2, there will be an app called Apple Watch. It lets you download apps for the Apple Watch from the iPhone or iPad.
Mar 09, 2015 23:50 IST
The Apple Watch lets you reply to messages with quick reply options such as "OK" or via dictation. There appears to be no software keyboard, which is a good thing.
Mar 09, 2015 23:48 IST
You can use the Apple Watch as a room key in certain hotels.
Mar 09, 2015 23:47 IST
You can use Apple Watch at airports to help with check-in. It shows your flight details and seat number.
Mar 09, 2015 23:45 IST
WeChat, Instagram and ESPN are some of the apps available for Apple Watch.
Mar 09, 2015 23:43 IST
They're showing how you can quickly use the Apple Watch to make payments.
Mar 09, 2015 23:42 IST
The Quick Glances feature on Apple Watch is like Today widgets on the iPhone, but you're going to end up using Quick Glances far more than the iPhone widgets.
Mar 09, 2015 23:41 IST
You can activate Siri by pressing and holding the digital crown on the side.
Mar 09, 2015 23:39 IST
Apple is going to show a few Apple Watch apps.
Mar 09, 2015 23:39 IST
You can receive any iPhone notification on your Apple Watch.
Mar 09, 2015 23:38 IST
Burns is going to be writing a weekly blog on apple.com about how she's preparing for the London marathon.
Mar 09, 2015 23:35 IST
Meanwhile Tim Cook has invited Christy Turlington Burns on stage to talk about how she used the Apple Watch while running a half-marathon.
Mar 09, 2015 23:35 IST
The new MacBooks will be available in India on April 10.


Apple is set to officially launch the Apple Watch, months after it announced its first wearable device. Apple has shared some information about the Watch, but Cupertino has been largely silent about how the Watch will be sold.

The company isn't talking about plans for marketing the Apple Watch in advance of its much-touted "Spring Forward" event on Monday, but it clearly intends to keep a tight grip on initial sales and distribution, leaving many retailers guessing about when - or if - they'll be able to sell it.

Sources with direct knowledge of the matter said that Best Buy Co Inc, one of the largest sellers of Apple products, may not get the watch at launch time, though the company wouldn't comment on the situation.

Other large retailers, including Macy's, Saks 5th Avenue, Bloomingdales and Barney's said they had no immediate plans to carry the watch. Target and Nordstrom,along with all the major phone carriers, declined to comment on their plans, though a source with knowledge of the situation said Nordstrom has engaged in discussions with Apple.

"Apple is being cautious. There are too many unknowns around how this product will perform," said Van Baker, research vice-president, technology research firm Gartner Inc.

That might mean restricting initial sales to company stores, where Apple has complete control over the experience and staff can be specially trained to sell the watch, Baker said.

In the absence of hard information about what the tweaks might look like, speculation has been intense. The Washington Post last week suggested that Apple might add carpeting and mirrors and change store lighting to enhance the watch-buying experience.

Media outlets and Websites have also posited that the watch will be offered at special pop-up stores installed at luxury retailers such as Selfridges in London and Colette in Paris.

Apple hosted a private event at Colette last September, at which guests were able to try on the watch, but a spokesman for Colette declined to comment on whether the store would carry it.

Until now, wearable gadgets have not been big sellers for technology companies. Rival products such as Samsung's Gear watches have sold poorly.

Apple hopes to change that, but it is still a big if whether the watch will appeal to buyers seeking a fashion accessory, especially if it needs to be upgraded every few years like Apple's phones, tablets and computers.

"It could do wonders for the watch market if it means people might wear watches again, but realistically, there are a lot of doubts," said Eric Wilson, fashion news director of InStyle.

"Fashion customers are more skeptical than anyone, so Apple has picked a tough crowd."

Written with inputs from Reuters


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Further reading: Apple, Apple Watch

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