Google, Facebook, HTC, Samsung, Acer, Sony Form Global Virtual Reality Association

Giants from the tech world have joined hands to establish a new non-profit organisation with a vision to build a regulatory body for the ever-rising virtual reality industry. Google, Facebook's Oculus, HTC (with its Vive headset), Samsung, Acer Starbreeze, and Sony have joined hands to create the Global Virtual Reality Association (GVRA).

The GVRA's mission is to work together to build quality products and services and essentially make the VR experience better for customers. The members of this association will indulge in dialogue and share best practices, to promote the growth of VR globally. It presumably also aims to bring standard policies and have a body to ensure uniform protocols - just like the TV and Internet industry.

"The goal of the Global Virtual Reality Association is to promote responsible development and adoption of VR globally. The association's members will develop and share best practices, conduct research, and bring the international VR community together as the technology progresses. The group will also serve as a resource for consumers, policymakers, and industry interested in VR," the GVRA statement read.

Google's Director of Immersive Design Jon Wiley said that the "GVRA is a necessary first step toward ensuring great VR experiences for everyone," and believes that sharing best practices will help the industry evolve.

General Counsel for Oculus at Facebook Jordan McCollum said, "We're still very much in the early stages of VR, so it's critical that industry leaders' work together to create and share ideas on how we can safely build this industry. I'm looking forward to working with other hardware makers to proactively address the challenges we need solve to make VR a success over the long term."

That's pretty much all that is known about GVRA for now, and no tangible chalked-out short term or long term plan has been mentioned yet. In any case, one thing is clear, GVRA reinforces the notion that some great immersive VR experiences are now in the offing.