Elon Musk Defends Pay Model for Twitter Amid End to Free Verified Blue Ticks

Twitter’s blue tick became a signature element that helped the platform become a trusted forum for news makers, campaigners.

By Agence France-Presse | Updated: 1 April 2023 12:11 IST

Elon Musk Defends Pay Model for Twitter Amid End to Free Verified Blue Ticks

Photo Credit: Reuters

Elon Musk acquired Twitter for $44 billion last year

Highlights

Verified accounts without Twitter Blue will lose blue tick from April 1
The change puts pressure on companies, journalists, celebrities
It raises the chances for people paying for a verified, but fake account

Elon Musk on Friday defended his controversial pay model for Twitter, claiming that any social media platform that didn't follow suit would fail because they would be swarmed by bots.

Musk made his prediction on the eve of Twitter's April 1 ultimatum that verified accounts with the cherished blue tick that had not forked over cash would lose it.

"The fundamental challenge here is that it's (easy) to create literally 10,000 or 100,000 fake Twitter accounts using just one computer at home and with modern AI (artificial intelligence)," Musk told a question and answer session on Twitter.

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"That's the reason for really pressing hard on verified where the verified requires a number from a reputable phone carrier and a credit card," Musk said.

"My prediction is that any so-called social media network that doesn't do this will fail," Musk added.

The change in system puts pressure on companies, journalists and celebrities who used Twitter as their main channel of communication and relied on the blue tick for credibility.

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And it also raises the spectre of imposters and jokesters paying for an officially verified, but totally fake account.

In the US, the subscription plan, known as Twitter Blue, costs $8 (roughly Rs. 700) a month or $84 (roughly Rs. 6,900) a year, or $11 (roughly Rs. 900) a month if bought through Apple's app store.

Since its creation in 2009, the blue tick or checkmark became a signature element that helped the platform become a trusted forum for news makers and campaigners.

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But Musk and his fans said the blue check was decided by fiat in a secretive procedure and called it a symbol of an unfair class system.

Opening the blue tick to paying subscribers was among the first decisions made by Musk when he took ownership of Twitter last year, but his overhaul backfired.

Within hours, Twitter was flooded by fake yet verified accounts impersonating celebrities, major companies and even Musk himself.

Musk swiftly backtracked, but many advertisers fled the site, denying Twitter a major source of income that the CEO is struggling to replace.

For now, blue checks of celebrities -- including Justin Bieber and his 113 million followers or footballer Cristiano Ronaldo and his 108 million -- are tagged on the site as "legacy" accounts.

'Will be awful'

The verified account conundrum also involves officials, charities and news media companies.

Already the White House, which will keep a special designation as a government entity, told employees it would not pay to have its staff's official Twitter profiles keep the blue tick, Axios reported.

News media companies, firms and charities already lost their blue tick and were tagged as verified business accounts under Musk's new system.

According to Twitter's website, these cost a hefty fee of $1,000 (roughly Rs. 82,200) a month in the United States, and $50 (roughly Rs. 4,100) for each additional affiliated account.

"This will be awful for those who can't afford the new fees," said Andrew Stroehlein, European Media Director of Human Rights Watch, who said his group would not pay for the privilege.

"It will damage the effectiveness of local activists, including human rights activists, who have long used Twitter for grassroots organizing," he added in a blog post.

The New York Times said it will not pay for a verified business account and that it would only subscribe for a blue tick for journalists when essential for reporting needs.

The "pay to play" verification model is also being tested by Twitter rival Facebook in Australia and New Zealand, which has also drawn major criticism.

Much is riding on Musk's ability to find a business model for Twitter.

Last week Musk put the current value of Twitter at $20 billion (roughly Rs. 1,64,600 crore), less than half the $44 billion (roughly Rs. 3,62,100 crore) he paid for the social media platform just five months ago.

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