Micromax Invests in Scandid Product Discovery and Price Comparison App

The country's second largest mobile handsets maker Micromax on Wednesday said it has made a strategic investment in Scandid, a 'savings discovery' platform.

Launched in June 2012, Pune-based Scandid helps customers compare prices and discover discounts across top e-commerce and local retailers, helping them make informed choices. Financial details were not disclosed.

The Scandid investment further reinforces Micromax's foray into application services and building an integrated mobile ecosystem, a statement said.

"We have always believed in providing value to our customers. Today, users do not want to switch between different apps for shopping, be it online or offline. We have a roadmap to provide integrated services and leverage the mobile as a platform to converge these services," Micromax co-founder Rahul Sharma said.

The Scandid app allows users to compares prices across 10 million products from 200 online merchants. Users can discover discounts across e-commerce sites like Flipkart, Snapdeal, and Amazon among others. Scandid also provides information from local neighbourhood retailers.

Scandid's presence on all Micromax smartphones will provide a rich shopping experience to Micromax users out of the box, Scandid founder Sushil Choudhari said. "As m-commerce grows and mobile becomes the key platform to not just shop but also compare to get best deals, Micromax's investment will help us reach the last mile customer and strengthen our position," he added.