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Urban Ladder Launches App That Lets Users Configure Wardrobes

Urban Ladder Launches App That Lets Users Configure Wardrobes

By NDTV Correspondent | Updated: 8 August 2014 18:49 IST

Urban Ladder, a company that deals in furniture, has announced the launch of UL Labs - an initiative to improve the user experience when buying furniture online. As part of this initiative, the company has launched an app called Urban Storage on Android and iOS, along with a Web version for Mac and Windows users.

Urban Storage lets users configure modular wardrobes and send the configuration to the company along with contact details. The company will then contact the user to complete the ordering process.

Users can choose various models of wardrobes, change the finish on these and even 'open up' the wardrobe and change how shelves and drawers are laid out. Users can pick the width of their wardrobe, add more wardrobes, lofts and mirrors. The price of the product varies depending on the configuration, but the cheapest wardrobe we could find was for Rs. 29,999.

Once downloaded, users can configure their wardrobes offline, but Urban Ladder says an Internet connection is required for price and catalogue updates. The company says this app is aimed at reducing the 'touch and feel gap' in online furniture buying. The app has been developed in collaboration with Bangalore-based tech startup Whodat.

Rajiv Srivatsa, COO & Co-Founder, Urban Ladder, said in a statement, "UL Labs intends to make online furniture shopping extremely easy for customers. Our team is excited to create some of the most innovate products, that will set benchmarks for furniture shopping globally."

The company said it is working on an augmented reality app dubbed Living Spaces, which will allow customers to "visualise different models and fabrics of sofas in their living room to best suit the colour scheme and details of their home".

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