Asus ZenFone 3 Max (ZC553KL)

₹ 8,599
Currently unavailable
Asus ZenFone 3 Max (ZC553KL)
  • Asus ZenFone 3 Max (ZC553KL)
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Key Specs
  • Display 5.50-inch (1080x1920)
  • Processor Qualcomm Snapdragon 430
  • Front Camera 8MP
  • Rear Camera 16MP
  • RAM 2GB
  • Storage 32GB
  • Battery Capacity 4100mAh
  • OS Android 6.0.1
Market StatusReleased
Release DateNovember 2016

Asus ZenFone 3 Max (ZC553KL) in Pictures

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    Design (1 image)
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Asus ZenFone 3 Max (ZC553KL) Review

By Roydon Cerejo (Nov 9, 2016)
Roydon Cerejo
  • Design
  • Display
  • Software
  • Performance
  • Battery Life
  • Camera
  • Value for Money
  • Good
  • Good design and build quality
  • Vibrant display
  • Capable cameras
  • Long battery life
  • Good audio quality
  • Bad
  • Hybrid SIM slot
  • Fingerprint sensor can be iffy
  • Weak gaming performance
  • No Gorilla Glass
  • A bit expensive

Taking a cue from Gionee’s Marathon series of smartphones, Asus introduced a new ZenFone Max model at the start of this year. The focus was on delivering the maximum possible battery life without making too many compromises. The result was a decent package that balanced performance and price well enough, while still delivering its key objective.

A few months later, we had a refreshed model, simply called the ZenFone Max (2016) (Review), which added a bit more processing power while maintaining the long battery life. Both were still entry-level offerings though, and now Asus diversifying the Max series and bumping it up to the mid-range segment with two new models with very similar names – the ZenFone 3 Max (ZC520TL) which sits in the sub-Rs. 15,000 price bracket and the ZenFone 3 Max (ZC553KL), which resides in the sub-Rs.20,000 segment. The ZC520TL variant features a smaller 5.2-inch, 720p display; a MediaTek SoC and 13-megapixel and 5-megapixel cameras whereas the higher priced model features a larger, 1080p display, Qualcomm SoC and 16-megapixel and 8-megapixel cameras. We have the latter of the pair in for review today.

This price bracket has some really good value-for-money offerings such as the Samsung Galaxy J7 Prime (Review) and Lenovo Z2 Plus (Review), both of which offer tremendous performance and features under Rs. 20,000. In fact, Asus’s very own ZenFone 3 Laser (Review) can be found for just a bit more than the ZC553KL’s Rs. 17,999 price tag. So, how does the Asus compare? Let's find out.

Asus ZenFone 3 Max (ZC553KL) Summary

The Asus ZenFone 3 Max (ZC553KL) is the latest entrant in the Max series, and now competes in the mid-range segment. The phone boasts of an aluminium chassis and a 5.5-inch full-HD display, which produces sharp pictures and text. The phone is powered by an octa-core Snapdragon 430 SoC, and has 3GB of RAM and 32GB of storage. The processor is a bit weak for gaming but manages to handle most other tasks well. The phone supports 4G LTE on Indian bands and doesn't heat up much during use. The cameras perform very well in daylight and low-light situations. Battery life is also very good, and this phone can last an entire day and more on a single charge. At Rs.17,999, it feels a bit too expensive considering you can find more powerful offerings for the same price or lower.

Asus ZenFone 3 Max (ZC553KL) Price in India

Product Name Price in India
Asus ZenFone 3 Max (ZC553KL) (2GB RAM, 32GB) - Sand Gold 8,599
Asus ZenFone 3 Max (ZC553KL) (2GB RAM, 32GB) - Glacier Silver 14,500
Asus ZenFone 3 Max (ZC553KL) (3GB RAM, 32GB) - Titanium Grey 14,500

Asus ZenFone 3 Max (ZC553KL) price in India starts from ₹ 8,599. The lowest price of Asus ZenFone 3 Max (ZC553KL) is ₹ 8,599 at Amazon on 4th December 2022. This Phone is available in 1 other variant like 3GB RAM + 32GB Storage with colour options like Glacier Silver, Sand Gold, and Titanium Grey.

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Asus ZenFone 3 Max (ZC553KL) Full Specifications

Brand Asus
Model ZenFone 3 Max (ZC553KL)
Price in India ₹8,599
Release date November 2016
Form factor Touchscreen
Dimensions (mm) 151.40 x 76.24 x 8.30
Weight (g) 175.00
Battery capacity (mAh) 4100
Removable battery No
Colours Glacier Silver, Sand Gold
SAR value 0.42
Screen size (inches) 5.50
Touchscreen Yes
Resolution 1080x1920 pixels
Processor 1.4GHz octa-core
Processor make Qualcomm Snapdragon 430
Internal storage 32GB
Expandable storage Yes
Expandable storage type SD card
Expandable storage up to (GB) 128
Rear camera 16-megapixel
Rear flash Dual LED
Front camera 8-megapixel
Operating system Android 6.0.1
Skin ZenUI 3.0
Wi-Fi Yes
Wi-Fi standards supported 802.11 b/g/n
Bluetooth Yes, v 4.10
Infrared No
Headphones 3.5mm
FM Yes
Number of SIMs 2
Wi-Fi Direct No
Mobile High-Definition Link (MHL) No
SIM Type Micro-SIM
3G Yes
4G/ LTE Yes
Supports 4G in India (Band 40) Yes
SIM Type Nano-SIM
3G Yes
4G/ LTE Yes
Supports 4G in India (Band 40) Yes
Compass/ Magnetometer Yes
Proximity sensor Yes
Accelerometer Yes
Ambient light sensor Yes
Gyroscope Yes
Barometer No
Temperature sensor No
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Asus ZenFone 3 Max (ZC553KL) User Review and Ratings

2.7 3 ratings &
3 reviews
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  • A new model with upgraded specs
    Michael John Dadd (May 11, 2017) on Gadgets 360 Recommends
    Actually the specs were upgraded if you compare this to the previous model. The processor has been upgraded, the RAM increased, the android system where you can update it into Nougat version and the camera specs, the nits brightness also it was increase
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  • Overrated Performance
    Amiel Clark Cabotaje (Jul 21, 2018) on Gadgets 360
    In less than a year, this smartphone should have the following issues the user has ecountered: -Delayed or lag Messaging App -Delayed or lag Camera App -Power & Boost feauture does not completley or in one month was unable to optimize its processor -Faulty keyboard making it prone to typographical errors -Unable to utilize all smartphone features in Pokemon Go resulting in laggy performance, no battery saver, and crashing -Video quality is poor and dark -Messenger App video performance is poor and unable to detect the UI face feautures -Facebook App had its green screen issue overlaying on the videos from the previous updates -Battery Life span does not last for a day in spite of its battery saving options which is entirely useless An efficient smartphone does not need an overdecorated feautures to have a satisfying performance. On the other hand, this is considered as a gaming phone but does not meet its name.
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  • company cheat all customer ;The complaints are follows as given below:
    Prasool Knr (Dec 27, 2016) on Gadgets 360
    This is to kindly inform you that, as a fellow customer i have purchased a brand new phone of ASUS Zenfone 3 Max from an authorized dealer and within a fortnight the phone started malfunctioning due to some firmware and hardware issues. The complaints are follows as given below: 1) Notification tones are seems to be silent. 2) Lock Patterns are not working. 3) Voice mic. is seems to be Malfunctioned when it is in call mode. 4) Glove Mode is seems to be Malfunctioned. 5) Cursor speed is seems to be Slow.
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    (1) (2) Reply

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