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- 3 User Ratings
- Last Updated: 6th July 2026
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Display 5.50-inch (1080x1920)
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Processor Qualcomm Snapdragon 430
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Front Camera 8MP
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Rear Camera 16MP
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RAM 2GB
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Storage 32GB
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Battery Capacity 4100mAh
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OS Android 6.0.1
Asus ZenFone 3 Max (ZC553KL) in Pictures
Asus ZenFone 3 Max (ZC553KL) Review
By Roydon Cerejo (Nov 9, 2016)- Design
- Display
- Software
- Performance
- Battery Life
- Camera
- Value for Money
- Good
- Good design and build quality
- Vibrant display
- Capable cameras
- Long battery life
- Good audio quality
- Bad
- Hybrid SIM slot
- Fingerprint sensor can be iffy
- Weak gaming performance
- No Gorilla Glass
- A bit expensive
Taking a cue from Gionee’s Marathon series of smartphones, Asus introduced a new ZenFone Max model at the start of this year. The focus was on delivering the maximum possible battery life without making too many compromises. The result was a decent package that balanced performance and price well enough, while still delivering its key objective.
A few months later, we had a refreshed model, simply called the ZenFone Max (2016) (Review), which added a bit more processing power while maintaining the long battery life. Both were still entry-level offerings though, and now Asus diversifying the Max series and bumping it up to the mid-range segment with two new models with very similar names – the ZenFone 3 Max (ZC520TL) which sits in the sub-Rs. 15,000 price bracket and the ZenFone 3 Max (ZC553KL), which resides in the sub-Rs.20,000 segment. The ZC520TL variant features a smaller 5.2-inch, 720p display; a MediaTek SoC and 13-megapixel and 5-megapixel cameras whereas the higher priced model features a larger, 1080p display, Qualcomm SoC and 16-megapixel and 8-megapixel cameras. We have the latter of the pair in for review today.
This price bracket has some really good value-for-money offerings such as the Samsung Galaxy J7 Prime (Review) and Lenovo Z2 Plus (Review), both of which offer tremendous performance and features under Rs. 20,000. In fact, Asus’s very own ZenFone 3 Laser (Review) can be found for just a bit more than the ZC553KL’s Rs. 17,999 price tag. So, how does the Asus compare? Let's find out.
Asus ZenFone 3 Max (ZC553KL) Summary
The Asus ZenFone 3 Max (ZC553KL) is the latest entrant in the Max series, and now competes in the mid-range segment. The phone boasts of an aluminium chassis and a 5.5-inch full-HD display, which produces sharp pictures and text. The phone is powered by an octa-core Snapdragon 430 SoC, and has 3GB of RAM and 32GB of storage. The processor is a bit weak for gaming but manages to handle most other tasks well. The phone supports 4G LTE on Indian bands and doesn't heat up much during use. The cameras perform very well in daylight and low-light situations. Battery life is also very good, and this phone can last an entire day and more on a single charge. At Rs.17,999, it feels a bit too expensive considering you can find more powerful offerings for the same price or lower.
Asus ZenFone 3 Max (ZC553KL) Price in India
Asus ZenFone 3 Max (ZC553KL) price in India starts from ₹ 8,599. The lowest price of Asus ZenFone 3 Max (ZC553KL) is ₹ 8,599 at Amazon on 6th July 2026. This Phone is available in 1 other variant like 3GB RAM + 32GB Storage with colour options like Glacier Silver, Sand Gold, and Titanium Grey.
Asus ZenFone 3 Max (ZC553KL) Full Specifications
| Brand | Asus |
| Model | ZenFone 3 Max (ZC553KL) |
| Price in India | ₹8,599 |
| Release date | November 2016 |
| Form factor | Touchscreen |
| Dimensions (mm) | 151.40 x 76.24 x 8.30 |
| Weight (g) | 175.00 |
| Battery capacity (mAh) | 4100 |
| Removable battery | No |
| Colours | Glacier Silver, Sand Gold |
| SAR value | 0.42 |
| Screen size (inches) | 5.50 |
| Touchscreen | Yes |
| Resolution | 1080x1920 pixels |
| Processor | 1.4GHz octa-core |
| Processor make | Qualcomm Snapdragon 430 |
| RAM | 2GB |
| Internal storage | 32GB |
| Expandable storage | Yes |
| Expandable storage type | SD card |
| Expandable storage up to (GB) | 128 |
| Rear camera | 16-megapixel |
| Rear flash | Dual LED |
| Front camera | 8-megapixel |
| Operating system | Android 6.0.1 |
| Skin | ZenUI 3.0 |
| Wi-Fi | Yes |
| Wi-Fi standards supported | 802.11 b/g/n |
| GPS | Yes |
| Bluetooth | Yes, v 4.10 |
| NFC | No |
| Infrared | No |
| USB OTG | Yes |
| Headphones | 3.5mm |
| FM | Yes |
| Number of SIMs | 2 |
| Wi-Fi Direct | No |
| Mobile High-Definition Link (MHL) | No |
| SIM 1 | |
| SIM Type | Micro-SIM |
| GSM/CDMA | GSM |
| 3G | Yes |
| 4G/ LTE | Yes |
| Supports 4G in India (Band 40) | Yes |
| SIM 2 | |
| SIM Type | Nano-SIM |
| GSM/CDMA | GSM |
| 3G | Yes |
| 4G/ LTE | Yes |
| Supports 4G in India (Band 40) | Yes |
| Compass/ Magnetometer | Yes |
| Proximity sensor | Yes |
| Accelerometer | Yes |
| Ambient light sensor | Yes |
| Gyroscope | Yes |
| Barometer | No |
| Temperature sensor | No |
Asus ZenFone 3 Max (ZC553KL) Comparisons
Asus ZenFone 3 Max (ZC553KL) Competitors
Asus ZenFone 3 Max (ZC553KL) User Review and Ratings
3 reviews
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A new model with upgraded specsMichael John Dadd (May 11, 2017) on Gadgets 360 RecommendsActually the specs were upgraded if you compare this to the previous model. The processor has been upgraded, the RAM increased, the android system where you can update it into Nougat version and the camera specs, the nits brightness also it was increaseIs this review helpful?
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Overrated PerformanceAmiel Clark Cabotaje (Jul 21, 2018) on Gadgets 360In less than a year, this smartphone should have the following issues the user has ecountered: -Delayed or lag Messaging App -Delayed or lag Camera App -Power & Boost feauture does not completley or in one month was unable to optimize its processor -Faulty keyboard making it prone to typographical errors -Unable to utilize all smartphone features in Pokemon Go resulting in laggy performance, no battery saver, and crashing -Video quality is poor and dark -Messenger App video performance is poor and unable to detect the UI face feautures -Facebook App had its green screen issue overlaying on the videos from the previous updates -Battery Life span does not last for a day in spite of its battery saving options which is entirely useless An efficient smartphone does not need an overdecorated feautures to have a satisfying performance. On the other hand, this is considered as a gaming phone but does not meet its name.Is this review helpful?
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company cheat all customer ;The complaints are follows as given below:Prasool Knr (Dec 27, 2016) on Gadgets 360This is to kindly inform you that, as a fellow customer i have purchased a brand new phone of ASUS Zenfone 3 Max from an authorized dealer and within a fortnight the phone started malfunctioning due to some firmware and hardware issues. The complaints are follows as given below: 1) Notification tones are seems to be silent. 2) Lock Patterns are not working. 3) Voice mic. is seems to be Malfunctioned when it is in call mode. 4) Glove Mode is seems to be Malfunctioned. 5) Cursor speed is seems to be Slow.Is this review helpful?
Asus ZenFone 3 Max (ZC553KL) News
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