Canon to Buy Video Surveillance Leader Axis for $2.8 Billion

Canon Inc plans to buy network video surveillance leader Axis AB for about 23.6 billion Swedish crowns ($2.83 billion, roughly Rs. 17,568 crores), the biggest purchase ever for the Japanese company that is trying to expand beyond the shrinking camera market.

Canon said it was launching a tender offer to buy all Axis shares for 340 crowns each, a premium of nearly 50 percent to their closing price of 226.90 on Monday. At 1008 GMT, shares of Axis were up 48 percent at 336.70 crowns.

The Swedish company said its board of directors unanimously supported the offer, and that three of its top shareholders representing around 40 percent of total shares will accept it.

Canon already sells surveillance cameras and sees the sector as a growing market, although it has not disclosed how much it earns from such products.

The deal will make Canon a top player in the video surveillance market, which was worth an estimated $15 billion (roughly Rs. 93,120 crores) at the end of last year, according to researcher IHS. Within that market, there is a $3.86 billion (roughly Rs. 23,962 crores) segment for network-connected security cameras which is led by Axis with a 17.5 percent share as of 2013.

The deal comes after Canon late last month reported a slight increase in fourth-quarter profit, as a weaker yen and rising sales of office equipment offset weakness in a camera division competing with smartphones capable of high-quality imaging.

The company, which earned over 80 percent of its revenue overseas in 2014, said it would pay in cash.

Axis' is targeting average annual growth of at least 20 percent and a profit margin of at least 10 percent. The company reported a fourth-quarter operating profit of 199 million crowns, slightly below analyst forecasts but up from 166 million a year earlier.

Around half of its sales come from the Americas, 40 percent from Europe, the Middle East and Africa, and the rest from Asia.

Axis said it will remain as a separate legal entity within Canon, and that its current management team will stay.

© Thomson Reuters 2015