Alphabet's Google on Wednesday raised the monthly membership price of its YouTube TV online service by 25 percent to $49.99 (roughly Rs. 3,450) while adding channels such as Discovery, Animal Planet, and TLC.
The second price rise in nearly 14 months comes as YouTube expands its offering to better compete with a growing number of services, including Dish Network's Sling TV, AT&T's DirecTV Now, and Hulu, which are vying to attract viewers cancelling cable subscriptions, or cord cutting.
Google had raised the price of YouTube TV from $35 to $40 in February last year.
The cost for competing services such as Hulu's offering with more than 60 channels is $44.99 per month, while its library of shows and movies costs an additional $5.99.
YouTube TV will be adding eight new channels, including the Travel Channel, HGTV and Food Network, to take the total number of networks to more than 70.
The new price takes effect from April 10 for new members, while the revised fee for existing subscribers will come into force after May 13, it said in a blog post.
The price for members billed through Apple will be $54.99 (roughly Rs. 3,800) per month, it added.
© Thomson Reuters 2019
Which is the best budget TV to buy in India right now? We discussed this on Orbital, our weekly technology podcast, which you can subscribe to via Apple Podcasts or RSS, download the episode, or just hit the play button below.
Get your daily dose of tech news, reviews, and insights, in under 80 characters on Gadgets 360 Turbo. Connect with fellow tech lovers on our Forum. Follow us on X, Facebook, WhatsApp, Threads and Google News for instant updates. Catch all the action on our YouTube channel.