Infiniti Retail Ltd, which has electronic stores all across the country under the brand name of Croma, has entered into the online retail arena with Cromaretail.com.
Through this website, customers will have the option of buying the whole gamut of products such as home entertainment systems, small appliances, white goods, computers and peripherals, mobile phones, imaging and gaming software. The site has been functional since weekend but the formal inauguration happened last evening.
Additionally, Chroma's website also offers customers to buy extended warranty at additional costs for all the electronic products.
In terms of the pricing, Croma is currently selling mobile handsets, tablets and laptops around a similar price point as those offered by Flipkart.com or Futurebazaar.com. But the same does not hold true in case of LED TVs which are cheaper on the competing sites. Cromaretail.com claims to have a typical delivery time of up to 7 days, while Flipkart.com delivers the same goods in 2-4 days and Futurebazzar.com in 3 days.
Croma is also offering the recently launched Intel-powered smartphone - Lava Xolo X900 exclusively on its website.