Dropbox Redesigned After 10 Years With a Focus on Creativity

Dropbox Redesigned After 10 Years With a Focus on Creativity
  • Dropbox revamp announced
  • It receives a new logo
  • The company has also chosen new colour schemes

Dropbox is finally adding a bit of colour to its brand, literally. The cloud storage company announced an overhaul after 10 years, with a focus on creativity. "Today we're announcing the biggest change to Dropbox's look in our 10-year history," the company's home page says.

The new design revamp includes a new logo, colour schemes, and typefaces. Dropbox essentially is trying to differentiate itself from the rest of the crowd by stressing on creativity, and pushing itself as "a place for creation." The new Dropbox refresh has been led by Creative Director Aaron Robbs and Nicholas Jitkoff who is VP of Design.

Talking about the new redesign, Dropbox CMO Carolyn Feinstein told Adweek, "At Dropbox, we had for a long time had this quite differentiated, thoughtful, authentic perspective on modern work and our optimistic belief that there is a better way. We play in an increasingly crowded and competitive category. It's really important for us to be able to carve out a unique positioning that feels really true to who we are and true to the impact we want to have in the world."

Dropbox introduced Sharp Grotesk as the new brand typeface. "With 259 fonts, our new typeface Sharp Grotesk gives us lots of versatility, allowing us to 'speak' in a variety of tones. Take a look at the gif to get a better idea," said Robbs and Jitkoff.

Dropbox's Feinstein stressed that the new revamp is heavily inspired by creativity. "What this allows us to do is in different environments express ourselves in a way that makes sense for that situation. Sometimes, especially in products when we want to back up a little bit and put the showcase on the work and people using our products, we will stay really blue and white. In other cases, our palette is much richer and able to flex into different environments in the places we might show up while also giving a nod to the creativity of our users," Feinstein said.


For the latest tech news and reviews, follow Gadgets 360 on X, Facebook, WhatsApp, Threads and Google News. For the latest videos on gadgets and tech, subscribe to our YouTube channel. If you want to know everything about top influencers, follow our in-house Who'sThat360 on Instagram and YouTube.

Further reading: Dropbox, Cloud Storage, Internet, Apps
Ketan Pratap
Ketan Pratap is the editor at Gadgets 360 - with over 12 years of experience covering the technology domain. With a breadth and depth of knowledge in the field, he's done extensive work across news, features, reviews, and opinion pieces. But what's truly inspiring about Ketan is how he spends his free time. He's often found gazing at snow-capped mountains from over 20,000 feet while sitting on the hood of his car, taking in the breathtaking beauty of nature. His passion for the great ...More
Samsung Galaxy Note 8 Ties With iPhone 8 Plus for Best Smartphone Camera: DxOMark
Sundar Pichai on How India Helped Shape Maps and Other Google Products
Share on Facebook Gadgets360 Twitter Share Tweet Snapchat Share Reddit Comment google-newsGoogle News


Follow Us
© Copyright Red Pixels Ventures Limited 2024. All rights reserved.
Trending Products »
Latest Tech News »