Google Said to Have Appealed $1.7 Billion EU Fine Over ‘Illegal’ Advertising Practices

US tech giant Google has appealed an EU fine of EUR 1.49 billion ($1.69 billion or roughly Rs. 11,700 crores) for unfair practices through misuse of its dominant position, a source close the case said Wednesday

"The Commission will defend its decision" in the European courts, the EU's executive arm said.  

The EU Commission fined Google on March 20, its third major decision against the search engine behemoth.

Brussels sanctioned Google's once-popular AdSense advertising service, saying it illegally restricted client websites from displaying ads from ad service rivals.

Google and the EU have been at loggerheads about the monopoly of Google over Internet search in Europe since 2009.

The original complainant in the decade-long case was Microsoft, but the US software giant later pulled out of the case in a truce with its US arch-rival.

"The misconduct lasted over 10 years and denied other companies the possibility to compete on  merits and to innovate - and consumers the benefits of competition," EU Competition Commissioner Margrethe Vestager said in March.

Contacted by AFP, Google declined to comment on Wednesday.

The fine brought Google's total tab with the EU to EUR 8.2 billion in less than two years.

In July 2018, the US giant was ordered to pay a record EUR 4.34 billion for abusing the dominant position of Android, its smartphone operating system, to help assure the supremacy of its search engine.

A year earlier the EU slapped Google with a fine of EUR 2.42 billion for abusing its dominant position by favouring its "Google Shopping" price comparison service in search results.

Google had already appealed both earlier decisions to the European Court of Justice in Luxembourg.