'Hungama Crosses 50 Million Monthly Active Users'

Hungama, the music and video streaming service, claims to have recently crossed the 50 million monthly active user milestone. It says this brings it close to the popular Pandora and Spotify services, and places it amongst the top five such services globally.

The company had some more statistics to share. Hungama says over 250 million consumers accessed its services over the last year, and that the platform registered 200 percent growth in monthly active users over the same period. The company attributes this growth to its feature and catalogue additions, apart from the growth in mobile data adoption.

Speaking on Hungama's milestone, Neeraj Roy, MD & CEO of Hungama Digital Media Entertainment, said, "We are glad to be the music & video service of choice for over 50 million South- Asians across the world. The milestone is the result of initiatives that we at Hungama began undertaking about 15 months ago. Over the next year, we plan to continue to build on this momentum to grow into newer markets and explore more avenues to distribute digital music and video. Hungama is on track to reach 100 million MAUs by March 2016."

(Also see: Music Streaming Is Not a Competitive Landscape: Hungama CEO Neeraj Roy)

To put Hungama's claims in perspective, Pandora claims to have 79 million regular users, while Spotify back in January said it had 60 million subscribers, of which 15 million are paying users - the company has since not reported updated figures, but on Wednesday announced major expansion into video, original content, podcasts, recommendations.