Firefox Update Brings Ads in Address Bar: How to Disable

Firefox address bar will now show sponsored links based on keywords you type.

Advertisement
Updated: 8 October 2021 13:29 IST
Highlights
  • Firefox Suggest can be disabled easily in Settings
  • Firefox will show a prompt to enable ads after new update
  • User can even customise on what ads can show in address bar
Firefox Update Brings Ads in Address Bar: How to Disable

Firefox has partnered with adMarketplace to offer sponsored links to its users

Firefox is bringing sponsored address bar suggestions to its browser with the latest 93.0 update. This means that Mozilla will offer content from partners based on your search queries, right in the address bar. These ad links will show up alongside all the usual search suggestions like browsing history, and could prove to be intrusive. The Web is filled with ads on every page, and the addition of these ads in the address bar may upset Firefox users. Mozilla is calling this feature Firefox Suggest and there is an easy way to disable it as well.

Firefox has updated its support page to explain more about this new Firefox Suggest feature. On the page, Firefox calls it a "feature that serves as a trustworthy guide to the better Web, surfacing relevant information and sites to help you accomplish your goals." These relevant suggestions come "from trusted partners based on what you're searching for." Traditionally, the address bar offers suggestions like browsing history and open tabs, but if Firefox Suggest is enabled, it will also show suggestions from Mozilla's partners.

These suggestions won't be enabled automatically. After updating to the latest version, Firefox will send you a message notification asking you to enable Firefox Suggest. To enable these suggestions, a user can click on ‘Allow suggestions' when they receive the notification prompt or click on ‘Customize in settings' to choose the experience and the types of suggestions that will show in the address bar.

Mozilla has partnered with adMarketplace to offer sponsored results to its users. Sponsored links will show up at the bottom of the traditional suggestions and are based on the keywords you type in the address bar.

Advertisement

How to disable sponsored suggestions on Firefox:

Users who have Firefox Suggest enabled, can easily disable it by using the following steps.

  1. Click on the top menu button in the Firefox browser
  2. Click on Settings > Privacy and Security.
  3. Go down to the Address Bar options and head to Firefox Suggest section
  4. To enable or disable contextual suggestions, select or deselect the checkbox next to Contextual suggestions.
  5. To enable or disable traditional address bar suggestions, such as Firefox Suggest results from browsing history and bookmarks, select or deselect the associated checkboxes.

For the latest tech news and reviews, follow Gadgets 360 on X, Facebook, WhatsApp, Threads and Google News. For the latest videos on gadgets and tech, subscribe to our YouTube channel. If you want to know everything about top influencers, follow our in-house Who'sThat360 on Instagram and YouTube.

Further reading: Firefox, Mozilla, Firefox Suggest

Popular Stores

Advertisement

Related Stories

Popular Mobile Brands
  1. 5 Must-Have Samsung Products Every Student Needs in 2025
  1. Webb Telescope Uncovers Hidden Active Galactic Nuclei
  2. SpaceX Starship Flight 9 Reuses Booster, Gathers Key Data Despite Loss
  3. 7,100-Year-Old Skeleton Reveals Unknown Human Lineage in China
  4. SpaceX Aims to Break Launch Record With 170 Orbital Liftoffs Planned for 2025
  5. Scientists Capture Plasma Streams, Coronal Raindrops in Sharpest-Ever View of Sun’s Corona
  6. The Traitor OTT Release Date: When and Where to Watch Uorfi Javed, Karan Kundra Starrer Reality Show Online?
  7. Nizarkudai Now Available for Streaming on Aha Tamil: What You Need to Know
  8. Big Ben OTT Release: When and Where to Watch Malayalam Movie Online?
  9. Akkada Ammayi ikkada Abbayi Now Streaming on Amazon Prime Video
  10. Vaanil Thedinen Now Streaming on Aha Tamil: Everything You Need to Know
Gadgets 360 is available in
Download Our Apps
Available in Hindi
© Copyright Red Pixels Ventures Limited 2025. All rights reserved.