Snapdeal Launches Initiative to Help Sellers Secure Working Capital

Domestic e-commerce major Snapdeal on Tuesday launched a new initiative to help sellers on its platform get easy access to working capital to help them expand their business further.

Under the 'Capital Assist' programme, Snapdeal will help small businesses connect with funding partners (banks and non-banking financial companies) to help in meeting working

capital requirement as they scale their business online.

"Enabling SMBs to do business online is one of our key focus areas and Capital Assist will go further in strengthening this. It is while working with our sellers that we realised the issues they face while raising capital to fuel growth in their businesses," Snapdeal.com co-founder and COO Rohit Bansal said.

This initiative will help them overcome this challenge to a large extent, he added.

Snapdeal currently has around 50,000 sellers on board and it aims to reach the 1 lakh mark by April next year. "Banks and NBFCs can participate in this platform to provide seamless and low-cost financing to sellers on Snapdeal depending on their current and future business requirements," he said.

The eligibility criteria for sellers to avail this service will be clearly defined by the company along with the funding partners (bank/NBFC) on Capital Assist, he added.

In order to ensure that Snapdeal sellers have significant flexibility, customised financing options will be offered to them based on their business category and requirement.