This Holiday Season, Smartphones Saved Santa

Advertisement
By Associated Press | Updated: 9 January 2016 18:27 IST
It was the year smartphones saved Santa.

As expected, numbers out Friday from research firm comScore confirmed mobile shopping, which includes smartphones and tablets, jumped in November and December, spurring on holiday retail sales this year.

Online shoppers are increasingly comfortable with shopping on smartphones as screen sizes get larger and shopping apps get better.

Advertisement

"I believe that we've seen a paradigm shift in 2016 where the future of retail will increasingly be defined by consumers' behavior on mobile," said comScore chairman emeritus Gian Fulgoni.

Total online spending during November and December rose 13 percent to $69.08 billion (roughly Rs. 4,62,074 crores) from $61.29 billion (roughly Rs. 4,09,967 crores) last year, slightly short of the 14 percent rise comScore, based in Reston, Va., was expecting.

Advertisement

Spending on desktops rose 6 percent to $56.43 billion (roughly Rs. 3,77,458 crores), short of comScore's expectations of an 8 percent rise to $58.3 billion (roughly Rs. 3,89,967 crores).

But mobile commerce helped make up some of that shortfall. Shopping on smartphones and tablets jumped 59 percent to $12.65 billion (roughly Rs. 84,615 crores), well above the 47 percent rise comScore was expecting.

Advertisement

Mobile commerce accounted for 18 percent of total online spending, up from 13 percent last year.

Cyber Monday, November 30, was once again the top spending day of the year with more than $2 billion (roughly Rs. 13,377 crores) in desktop buying for the second year in a row.

 

Get your daily dose of tech news, reviews, and insights, in under 80 characters on Gadgets 360 Turbo. Connect with fellow tech lovers on our Forum. Follow us on X, Facebook, WhatsApp, Threads and Google News for instant updates. Catch all the action on our YouTube channel.

Further reading: Internet, Mobiles, Online Shopping, Tablets
Advertisement

Related Stories

Popular Mobile Brands
  1. Redmi Note 17 Series Global Pricing Tipped; Could Start at EUR 250
  2. You Can Now Browse Threads, Use Muse Spark on Meta Ray-Ban Display Glasses
  3. Pixel 11 Series Tipped to Debut With Higher Prices; Battery Capacities Leaked
  1. Google Pixel 11, Pixel 11 Pro, Pixel 11 Pro XL Price, Battery Capacities Leaked Online
  2. Claude Artifacts Found in Google Search, Raising Fresh Privacy Concerns
  3. Banks in Hong Kong Brace for Quantum Risks During Tokenisation Expansion
  4. WhatsApp Adds Status Caption Editing Feature for Android Beta Testers: Report
  5. Samsung Galaxy A08 4G, Galaxy M08, and Galaxy F08 Surface in New Listings
  6. Resident Evil Requiem Sales Cross 8 Million Copies as Pragmata Surpasses 2.5 Million Units, Capcom Confirms
  7. Meta Ray-Ban Display Glasses Updated With Ability to Browse Threads, Use Meta AI’s Muse Spark and More
  8. Microsoft Introduces Project Perception as a New Agentic Security System to Protect Against AI-Powered Cyberattacks
  9. Huawei Nova 16 SE Leak Reveals Design, Price, and Key Specifications Ahead of Launch
  10. Honor Band 11 Series Opens for Pre-Orders in China With New Pro GPS Model
Download Our Apps
Available in Hindi
© Copyright Red Pixels Ventures Limited 2026. All rights reserved.