'Powered by AI' Is Superfluous Marketing, Pure Hogwash: Zerodha

Kailash Nadh, the chief technology officer at Zerodha, said the brokerage firm uses no AI or ML systems other than a commodity image recognition tool.

Advertisement
By Edited by Gadgets 360 Newsdesk | Updated: 26 November 2021 11:57 IST
Highlights
  • Zerodha is a brokerage firm based out of Bengaluru
  • Zerodha CEO said he is repeatedly asked how Zerodha uses AI or ML
  • Zerodha CTO said 'powered by AI' is superfluous marketing

Zerodha founder Nithin Kamath shared shared what his firm's CTO thinks on AI and ML

Photo Credit: Facebook/ Nithin Kamath

There has been a noticeable increase in interest on artificial intelligence (AI) and Machine Learning (ML), but not everyone appears convinced about their application in making life (or business) easier. The latest to raise doubts on their efficiency is Zerodha founder Nithin Kamath. While he himself did not make any comment on the usage of AI and ML in the brokerage industry, he shared what his firm's “man behind the scene” — Kailash Nadh, the chief technology officer at Zerodha — had to say on this. Nadh said most of the claims of being “powered by AI” is “superfluous marketing and pure hogwash.”

Kamath tweeted he is repeatedly asked how or whether Zerodha uses AI or ML and he keeps saying he has “not found” any use-case yet. So Kamath decided to put this question to Nadh and shared Nadh's response on Twitter. 

Advertisement

Nadh said Zerodha uses no AI or ML systems other than a commodity image recognition tool for processing images during onboarding and the company has not faced any problems yet. He also said that many brokers have openly advertised “AI powered” but none of them have reported any usage. This conclusion, he added, was based on Zerodha's interaction with the market regulator SEBI, which conducts a quarterly survey of AI or ML usage by all brokers in India.

“From my interactions with the industry, I am strongly inclined to say that most of the claims of being ‘powered by AI' is superfluous marketing, pure hogwash. Bulk of the AI or ML usage, if any at all, are commodity tools that can be plugged in trivially that do not even warrant mention let alone strong ‘powered by AI' marketing,” Nadh said.

Advertisement

The CTO added in his note that largely all “AI-first mindset” in the industry have been strong cases of “misguided assumptions, outright delusions, and often, intellectual dishonesty.” Nadh also said he is “highly sceptical” of anything labelled “powered by AI.”

Zerodha is a large brokerage firm based out of Bengaluru. It started operations in August 2010. The name of the company is a combination of the words zero and “rodha,” the Sanskrit word for barrier.


Is JioPhone Next the 4G phone for everyone that Reliance promises? We discuss this on Orbital, the Gadgets 360 podcast. Orbital is available on Spotify, Gaana, JioSaavn, Google Podcasts, Apple Podcasts, Amazon Music and wherever you get your podcasts.
Affiliate links may be automatically generated - see our ethics statement for details.
 

Get your daily dose of tech news, reviews, and insights, in under 80 characters on Gadgets 360 Turbo. Connect with fellow tech lovers on our Forum. Follow us on X, Facebook, WhatsApp, Threads and Google News for instant updates. Catch all the action on our YouTube channel.

Advertisement

Related Stories

Popular Mobile Brands
  1. Here's How Much the Upcoming Vivo X Fold 6 Might Cost
  2. Asus ROG Zephyrus Duo, G14, G16, ProArt PZ14 Laptops Go on Sale in India
  3. Samsung Galaxy S27 Pro Could Make Public Screen Snooping Harder
  4. Realme P4x Debuts With 8,000mAh Battery and 4G Connectivity
  5. RedMagic Gaming Tablet 5 Pro Set to Launch on This Date
  1. Crypto Sector Sees Record 83 Hacks in Q2 2026, Most-Exploited Quarter to Date: Report
  2. Capcom Spotlight Broadcast Announced for June 25; Onimusha: Way of the Sword to Get New Look
  3. Asus ROG Zephyrus Duo, G14, G16, ProArt PZ14 and TUF Gaming A14 Go on Sale in India: Prices Start at Rs 1.99 Lakh
  4. Taiko Urges Users to Move Funds Following $1.7 Million Bridge Exploit
  5. Samsonite Zipprix FT Suitcase Unveiled With Built-In Waypoint Luggage Tracking System: Price, Features
  6. Redmi 17C Launched With 5,160mAh Battery, MediaTek Helio G81 Ultra Chip: Price, Features
  7. Hideo Kojima's Horror Title OD Will Feature 'New Game System' That Pushes Users to Keep Playing
  8. Vivo X Fold 6 Price, Storage Variants and Key Specifications Leaked Ahead of June 26 Launch in China
  9. Realme P4x Launched With 8,000mAh Battery, 6.8-Inch Display and 4G Connectivity: Price, Specifications
  10. WhatsApp Desktop, WhatsApp Web Users Targeted Using Malware Campaign, Kaspersky Warns
Download Our Apps
Available in Hindi
© Copyright Red Pixels Ventures Limited 2026. All rights reserved.