'Powered by AI' Is Superfluous Marketing, Pure Hogwash: Zerodha

Kailash Nadh, the chief technology officer at Zerodha, said the brokerage firm uses no AI or ML systems other than a commodity image recognition tool.

Advertisement
By Edited by Gadgets 360 Newsdesk | Updated: 26 November 2021 11:57 IST
Highlights
  • Zerodha is a brokerage firm based out of Bengaluru
  • Zerodha CEO said he is repeatedly asked how Zerodha uses AI or ML
  • Zerodha CTO said 'powered by AI' is superfluous marketing

Zerodha founder Nithin Kamath shared shared what his firm's CTO thinks on AI and ML

Photo Credit: Facebook/ Nithin Kamath

There has been a noticeable increase in interest on artificial intelligence (AI) and Machine Learning (ML), but not everyone appears convinced about their application in making life (or business) easier. The latest to raise doubts on their efficiency is Zerodha founder Nithin Kamath. While he himself did not make any comment on the usage of AI and ML in the brokerage industry, he shared what his firm's “man behind the scene” — Kailash Nadh, the chief technology officer at Zerodha — had to say on this. Nadh said most of the claims of being “powered by AI” is “superfluous marketing and pure hogwash.”

Kamath tweeted he is repeatedly asked how or whether Zerodha uses AI or ML and he keeps saying he has “not found” any use-case yet. So Kamath decided to put this question to Nadh and shared Nadh's response on Twitter. 

Advertisement

Nadh said Zerodha uses no AI or ML systems other than a commodity image recognition tool for processing images during onboarding and the company has not faced any problems yet. He also said that many brokers have openly advertised “AI powered” but none of them have reported any usage. This conclusion, he added, was based on Zerodha's interaction with the market regulator SEBI, which conducts a quarterly survey of AI or ML usage by all brokers in India.

“From my interactions with the industry, I am strongly inclined to say that most of the claims of being ‘powered by AI' is superfluous marketing, pure hogwash. Bulk of the AI or ML usage, if any at all, are commodity tools that can be plugged in trivially that do not even warrant mention let alone strong ‘powered by AI' marketing,” Nadh said.

The CTO added in his note that largely all “AI-first mindset” in the industry have been strong cases of “misguided assumptions, outright delusions, and often, intellectual dishonesty.” Nadh also said he is “highly sceptical” of anything labelled “powered by AI.”

Zerodha is a large brokerage firm based out of Bengaluru. It started operations in August 2010. The name of the company is a combination of the words zero and “rodha,” the Sanskrit word for barrier.


Is JioPhone Next the 4G phone for everyone that Reliance promises? We discuss this on Orbital, the Gadgets 360 podcast. Orbital is available on Spotify, Gaana, JioSaavn, Google Podcasts, Apple Podcasts, Amazon Music and wherever you get your podcasts.
Affiliate links may be automatically generated - see our ethics statement for details.
 

Get your daily dose of tech news, reviews, and insights, in under 80 characters on Gadgets 360 Turbo. Connect with fellow tech lovers on our Forum. Follow us on X, Facebook, WhatsApp, Threads and Google News for instant updates. Catch all the action on our YouTube channel.

Advertisement

Related Stories

Popular Mobile Brands
  1. Upcoming Smartphones in November: Vivo X500 Series, Xiaomi 18 Pro and More
  2. Best Student Laptops Under Rs. 1 Lakh in India: Asus Vivobook 16, MacBook Neo, More
  3. EPFO Services on WhatsApp: Know How to Check PF Balance
  1. Razer Hammerhead V3 Chroma Wired Earphones Launched With ANC, IPX4 Rating: Price, Features
  2. Name of Motorola's Upcoming Wide Foldable Phone Revealed in New Leak
  3. Vodafone Idea (Vi) Rs. 35 Prepaid Plan Launched With Access to Two Regional OTT Platforms, 1GB Data
  4. Marvel's Wolverine Sells 2.4 Million Copies, Sony Says It Will Make 'Solid Progress' on PS6 Next Year
  5. Vivo V80 FE India Variant Appears on Geekbench With MediaTek Dimensity 7400-Turbo SoC Ahead of Launch
  6. OnePlus 16 India Launch Seems Likely as Firm Reportedly Holds ‘Closed-Door’ Meeting; Pricing Details Tipped
  7. Airbnb Developing a Dedicated AI Agent for Travel Plans; Will Launch Next Year
  8. iQOO's Next Z-Series Phone Could Pack a 7-Inch Screen, 10,000mAh Battery, Tipster Claims
  9. iQOO 16s Reportedly Spotted on Malaysia’s SIRIM Certification Site, May Pack 10,000mAh Battery
  10. Meta Launches Muse Voice Letting Users Have Real-Time Conversations With the AI Assistant
Download Our Apps
Available in Hindi
© Copyright Red Pixels Ventures Limited 2026. All rights reserved.