Lenovo buys Brazilian electronics manufacturing group CCE

 Lenovo buys Brazilian electronics manufacturing group CCE
Advertisement
Chinese computer giant Lenovo said it would acquire Brazilian consumer electronics manufacturing group CCE, in an attempt to tap new markets.

Lenovo will pay 300 million reals ($147 million) for 100 percent ownership in three firms that make up CCE to complete the acquisition, according to a Lenovo statement posted on its website late Wednesday.

The Chinese firm sees growth potential in the Brazilian consumer electronics market and aims to enhance its presence in Latin America through the deal.

"Brazil is one of the world's largest personal computer markets the market is expected to continue to grow," Lenovo said in a separate statement to the Hong Kong Stock exchange, where it is listed.

The acquisition will provide Lenovo with "a stronger market position, more comprehensive product offerings, enhanced brand awareness, and a larger scale of operation and presence in Brazil," it said.

Lenovo had 14.7 percent of worldwide personal computer shipments as of the second quarter this year, second only to the 14.9 percent share held by industry giant Hewlett-Packard, according to research firm Gartner.

Shares of Lenovo were up 3.43 percent to HK$6.33 ($0.82) on Thursday afternoon in Hong Kong trading after the announcement.

Comments

For the latest tech news and reviews, follow Gadgets 360 on X, Facebook, WhatsApp, Threads and Google News. For the latest videos on gadgets and tech, subscribe to our YouTube channel. If you want to know everything about top influencers, follow our in-house Who'sThat360 on Instagram and YouTube.

Further reading: CCE, Lenovo
Nokia CEO hints a tablet may be in the works
Kobo to launch new tablet device, more compact e-reader
Share on Facebook Gadgets360 Twitter Share Tweet Snapchat Share Reddit Comment google-newsGoogle News
 
 

Advertisement

Follow Us

Advertisement

© Copyright Red Pixels Ventures Limited 2024. All rights reserved.
Trending Products »
Latest Tech News »